Black Friday is one of the most anticipated dates for Brazilian consumers, that seeks significant discounts and good opportunities to purchase appliances, electronics and technology items. To meet the high demand, companies need much more than good promotions: it is crucial to have an efficient distribution strategy, that encompasses different channels and formats. In the current scenario, mark presence in various retailers, with physical stores and online platforms, it is not just a competitive advantage, and it is a necessity
The consumer of today is hybrid: they research online, but you may prefer to pick it up at the physical store, or vice-versa. By being present in both major online retailers and physical stores, brands can reach different consumer profiles and offer flexibility in the shopping journey.
The distribution strategy must be designed to ensure that products arrive quickly, be available in all regions and offer convenience. Count on heavyweight partners in digital retail, like large marketplaces, allows reaching a wide and diverse audience. Parallely, the presence in physical stores strengthens the experience of those who still prefer direct contact with the products and in-person service
Furthermore, there is also the audience that values the hybrid purchase model: placing the order online and picking it up at the physical location. This combination has been growing exponentially, as it reduces waiting time and shipping costs, besides being an excellent opportunity to boost additional sales at the pickup point. According to information from Euromonitor International, the forecast is that, by 2025, physical stores account for up to 82% of total sales. One of the main reasons is the immediate desire to see and have the product in hand, in person
Therefore, for the company to be ahead this Black Friday, it is essential that there is a robust distribution strategy, both in the digital and physical environment. Thus, it is possible to ensure that customers are served efficiently and promptly, transforming the shopping experience even more satisfying, offering convenience and quality at every stage of the consumer journey
