Black Friday is one of the most anticipated moments in the commercial calendar, tanto para clientes como para empresas, with promises of irresistible offers and exponential sales growth. However, what many do not realize is that, beyond the opportunities, this period also brings a significant increase in scams and frauds, affecting not only the buyers, but the companies themselves
Although consumers are often seen as the main victims, the companies suffer profound consequences, que vão além da perda de receita. A scam can tarnish the reputation, gerar desconfianza en los clientes y aumentar significativamente los costes operativos
According to a survey by ClearSale, in 2022, More than 40,000 fraudulent orders were recorded during Black Friday. In 2023, the loss exceeded R$ 10 million. Another survey by Kaspersky, cybersecurity company, indicated more than 30 million attacks focused on online shopping, payment systems and banking institutions in the same year
This scenario highlights that both sides are in the criminals' sights
Most common hits on Black Friday
With the increase in transactions and the fast-paced online shopping environment, the cybercriminals seize the opportunity to carry out various types of scams. The most common include
- PharmingRedirects traffic from legitimate sites to fake sites, leading clients to enter personal and financial data on these pages
- PhishingUse of forged emails or messages to steal consumers' information. Companies can see your name used in attacks, harming your reputation
- The PIX scam and the card machine scamFrauds involving popular payment methods, especially those that offer quick transactions and often without double verification
How to protect your business
With this challenging scenario, it is essential that companies adopt robust preventive measures to mitigate risks during Black Friday, how
- Strengthen digital securityInvest in protection systems, como criptografía SSL, two-factor authentication and constant monitoring of suspicious transactions
- Educate the consumersUtilise vos canais de comunicação para alertar os seus clientes sobre os riscos de fraudes e como as identificar
- Train the teamWell-trained staff are essential for quickly identifying and responding to suspicious activities. Customer service should also be trained to handle these situations efficiently
- Monitor transactions in real timeFraud detection tools, como as oferecidas por empresas de cibersegurança, they can identify abnormal behaviours and prevent them before they harm the business.
Black Friday offers great opportunities to increase sales and attract new customers, but it is a high-risk period for frauds. Proteger a sua empresa é uma prioridade, tanto para evitar prejuízos financeiros como para manter a confiança dos seus clientes. Prevention is always the best way, and investing in security and education increases the chances of overcoming this challenging scenario
