In the era of mobility, having strategic communication tools at your fingertips to maintain a relationship with the consumer is crucial, and RCS (Rich Communication Services) has been prominent in the market. A Google-led study revealed that 74% users say RCS would make them more likely to want to communicate with a brand. **Note:** The sequence "74%" is not a standard numerical or statistical representation. It's likely a typo or a non-standard abbreviation that needs to be clarified in the source material to produce an accurate translation.
In this context, RCS growth leadership in Brazil is being driven by platforms such as Grupo Ótima Digital, one of Brazil's largest messaging distributors, with a recognised presence in telecommunications, SaaS, and proprietary AI.
The company recorded 18 million monthly RCS messages in May of this year, a significant increase compared to the 800,000 sent in the same month last year. The current monthly RCS volume at Ótima Digital already accounts for more than half of the total messages handled throughout all of 2023, which totalled 28 million.
Besides RCS growth, we also saw an increase in SMS messaging. In May 2024, 740 million SMS messages were sent, a 42.31% increase compared to the 520 million sent in the same month of 2023.
Ótima Digital Group, specialising in telecommunications infrastructure and management for both public and private sectors, operates in South American, European and African countries. They are homologated by ANATEL (National Telecommunications Agency) and are an official broker for carriers in SMS and RCS, as well as a business partner of Google and Meta.
It offers a digital communication platform sold as a service, an O2Cloud CPaaS, in addition to integration with telecommunication operators. The platform includes artificial intelligence features and chatbot creation. In 2023, the company routed 10 billion phone calls.
