With the advance of technology in recent years, online shopping has never been easier. According to data released by Mobile Time/Opinion Box, in 2024, WhatsApp has established itself as the primary sales channel in Brazil, used by 70% of companies to market products and services. This is because AI and algorithms are enhancing chat commerce services, offering powerful insights to allow platforms to be more effective in converting users, with accurate and personalized information.
With significant potential to transform operations, chat commerce services offer automated solutions for business buying and management, as explained by Gustavo Soares, COO and Partner of Express Ticketing"Artificial intelligence has evolved in the B2B sector, integrating operations such as customer service, payments, personalized customer experiences, logistics, and even catalogues, all within a single platform," he says.
AI has numerous applications in the retail sector, potentially being the key to boosting online sales. Due to its ability to process large volumes of data and identify patterns, it has become increasingly common for organisations to use AI strategies and stand out in an extremely competitive market. "Algorithms can predict customer queries in customer service and even determine their preferences. This results in a unique experience for each consumer, without them having to wait for hours for a response. Therefore, customer satisfaction and connection are strengthened," adds Gustavo.
Furthermore, the ability to identify market trends accelerates companies' response time, allowing them to react to changes and make predictions to prepare for new consumer demands. Based on understanding these needs, artificial intelligence can indicate future sales, drawing on historical data, seasonality, and even external events. This enables corporations to make decisions that drive their growth.
Artificial intelligence also assists in creating marketing content, bringing powerful insights for relevant campaigns. Algorithms analyse target audience preferences, enabling greater interaction and customer interest. "Technology can be a great ally in bringing the consumer closer, collecting information so that brands can get to know them. This facilitates user loyalty and sales conversion. This could be the solution for standing out in an increasingly digital and competitive world," concludes the executive.
