Brazilian marketplace wants to digitise neighbourhood pharmacies and prevent closures.

The Brazilian pharmaceutical retail sector is one of the most concentrated. Data from ABRAFARMA show that large retail chains have increased their market share by over 230% since the 2000s, despite representing only 15% of the points of sale. Today, they already account for over 50% of sales, putting pressure on independent pharmacies with more competitive prices, greater negotiating power with suppliers, and a strong online presence.

In contrast, Brazil occupies 3rd in the world for access to medicine websites.Trailing only the USA and Russia, according to SimilarWeb. Growing demand for health products creates opportunities for new digital solutions that strengthen local businesses.

It is within this context that NIVELE emerges, a marketplace built on the VTEX platform, connecting pharmacies with consumers across the country. The initiative offers cloud-based technological infrastructure, multi-channel operation, and neuromarketing resources to boost conversions.

«Our aim is to empower independent pharmacies and small chains, ensuring they have the right tools to compete in a highly competitive market., заявляє він Nivaldo Alves, COO of NIVELE.

The NIVELE marketplace is more than just a sales platform. It's a true hub of innovation, leveraging cutting-edge technology, such as scalable and secure 100% Cloud architecture, to ensure that pharmacies of all sizes can operate with the same technological efficiency as large networks.

The strategy also includes resources for Neuromarketing«…»By deeply understanding the drivers of purchasing behaviour, we optimise the customer journey, providing unique experiences while maximizing returns for partner pharmacies.”, пояснює він Cibele Marques de Souza, CMO and specialist in Applied Neuroscience in Business.

Furthermore, NIVELE is already integrated into the ecosystem of SeniorTechventure builder in the silver economy and part of FCJ could refer to a few things. Please provide more context. Is it an acronym, a location, or a company?The largest corporate venture building network in Latin America. The goal is to accelerate its expansion with new functionalities based on... Inteligência Artificial...establishing itself as the leading digital platform for independent pharmacies in Brazil.