Consumer Day, celebrated on March 15, it is one of the main dates for retail and a great opportunity for small businesses to increase their sales. However, to make the most of this period, it is essential that entrepreneurs are prepared to meet demand with organization, financial control and smart strategies
One of the main challenges faced by small businesses is the lack of control over inventory and cash flow. Excessive stock can generate waste and idle capital, while low stocks result in lost sales. Furthermore, inadequate financial monitoring can lead to hasty decisions and difficulties in dealing with demand spikes
Another essential factor for a successful date is logistics. The customer experience is directly linked to the efficiency of delivery, and technology can be a great ally in this process. Digital solutions for freight management, for example, help reduce costs, optimize deadlines and increase consumer satisfaction. According to Victor Maes, CEO of SuperFreteSmall businesses that invest in efficient logistics can compete with large companies, "retaining customers and avoiding waste"
By 2025, technology and financial organization remain fundamental pillars for small entrepreneurs who wish to grow and stand out in the market. Taking advantage of dates like Consumer Day with proper planning and tools can be a competitive differentiator to ensure success throughout the year
