Tag Research

Waste of R$ 1,57 billion: brands lose two-thirds of their budget when investing in creators without technological support

72% of global companies are already using AI: is yours among them

Almost a third of Brazilians see online shopping as the activity most vulnerable to fraud, show research

AI readiness falls short of ambitions: Research highlights key gaps that threaten the success of generative AI

Only 46% of companies are able to integrate and centralize their data efficiently

With the potential to generate up to US$4,4 trillion in the global economy annually, Generative AI also revolutionizes digital advertising, points study

Study shows that 65% of influencers' revenue comes from live shopping

Companies are looking at investments in digital marketing for 2025

With terms like "Consumer Rights" and "fraud" in focus, Consumer Day generated over 6 thousand comments on social media

Digital marketing leads investments in marketing for 2025