The 2025 PL Connection, held at Pavilhão Amarelo of Expo Center Norte, was a landmark event, solidifying its position as the leading meeting point for the private label market in Latin America. Over 4,000 professionals, including leaders from the food, pharmaceutical, and specialist sectors such as pet and perfume retail, as well as industry representatives, distributors, and branding agencies, attended the three-day event.
With over 100 exhibitors, 50 speakers, and approximately 70% of companies already confirmed for the next edition, the event generated business opportunities and partnerships between companies, qualified networking, and knowledge about sector trends, innovations, and strategies. The PL Connection awards ceremony brought together over 400 participants, celebrating successful cases in the sector across different categories.
The impact of PL Connection 2025 extends beyond the event itself, strengthening the entire private label ecosystem in the country. According to Fernando Ruas, CEO of Francal Each edition of PL Connection reinforces our commitment to connecting the sector, creating genuine business opportunities, and generating knowledge that drives the entire private label brand chain. Seeing the active participation of sector leaders and professionals is proof that we are building a stronger and more innovative market.
Already António Sá, founding partner of Amicci stresses: The event is not just a product showcase, but a hub for trends, innovation, and relationship building. Public engagement demonstrates the sector's maturity and how we can evolve together, strengthening the entire private label industry in Brazil and Latin America.
Partnership with Eu Reciclo and socio-environmental impact
Sustainability was a cornerstone of the event, cemented through a partnership with Eu Reciclo. According to the Environmental Management Technical Report, the event generated 7,470 kg of waste, with 3,422 kg recycled and 4,048 kg destined for composting. The process involved cooperatives registered with the São Paulo City Hall, promoting social inclusion and income generation. The organic waste was transformed into compost for agricultural use, completing the event's sustainable cycle.
Furthermore, environmental management included environmental education for exhibitors, installers, and visitors, supervision by qualified professionals, the use of personal protective equipment (PPE) for workplace safety, and the proper disposal of all waste, ensuring compliance with federal, state, and municipal solid waste legislation.
The PL Connection demonstrates that it's possible to combine innovation, business, and sustainability. The active participation of exhibitors and visitors in environmental practices highlights the sector's maturity and reinforces our commitment to social and environmental responsibility. Furthermore, the exceptionally rich and educational content on relevant topics we brought to the stage for all attendees underscores how mature the market is in dealing with the own-brand theme. Highlights Sá.
More than 40 sponsors and supporters were present, highlighting the strategic importance of PL Connection in the market calendar. Between exhibitors, speakers, and a qualified audience, the combination of content, networking, and sustainable practices cemented the 2025 edition as a landmark of results and positive impact, further raising the bar for the coming years.
We conclude this edition confident that PL Connection is far more than a product launch event. It has solidified itself as a strategic platform for learning, connection, and innovation, strengthening the development of the entire private label sector in Latin America. Finalises Roads.
