Ikhaya Page 11

Ubuchwepheshe nokuhlanganiswa kwedatha kusekela umjikelezo omusha wokuthengisa osebenza kahle kakhulu ngo-Black Friday.

Ukuvuselelwa kwe-E-Commerce
-
0
Ubuchwepheshe nokuhlanganiswa kwedatha kusekela umjikelezo omusha wokuthengisa osebenza kahle kakhulu ngo-Black Friday.

I-Black Friday iyekile ukuba umcimbi owodwa futhi isiphenduke umsebenzi oyinkimbinkimbi kakhulu oqhuba ukuthengiswa kwe-Brazilian phakathi noNovemba. Ngamarekhodi amavolumu ethrafikhi nemisebenzi, isikhathi sidinga ukuthi izinkampani zibe nengqalasizinda yezobuchwepheshe ekwazi ukusekela ukuphakama okungazelelwe kokufinyelela, ukuvumelanisa uhlu lwezimpahla, kanye nezinqumo zesikhathi sangempela zezentengiso. Kulesi simo, i-DB1 Group, enekomkhulu e-Maringá, izibeka njengenye yezinkomba ezihamba phambili ezweni lonke ekusekelweni kwezobuchwepheshe kwe-e-commerce, ixhumanisa omunye wemisebenzi emikhulukazi ezweni ngokusebenzisa i-ANYTOOLS ecosystem, ehlanganisa ndawonye i-ANYMARKET, i-Koncili, i-Predize, i-Marca Seleta, ne-Winnerbox solutions. 

Ukulungiselela lesi sikhathi kuqala kusasele izinyanga, ngokuhlela okuqinile, ukuhlolwa komthwalo, ukuqinisekiswa okubikezelwayo, nokuqinisa ingqalasizinda. Phakathi nenkathi yokuphakama kwamahora angu-72, inkampani ihlanganisa ochwepheshe abangaphezu kuka-300 kusukela kwezobunjiniyela, ukuqaliswa, ukwesekwa, kanye nezindawo zokuphumelela kwamakhasimende, esebenza izikhathi ezingu-24/7 ukusuka ezindaweni zamasu ukusuka eMaringá ukuya eSantiago, ngisho nasendaweni kwezinye zezindawo zamakhasimende ayo. Umsebenzi uhlanganiswa kusetshenziswa izibangeli ezizenzakalelayo namadeshibhodi aqapha ukusebenza okubalulekile kanye nezinkomba zokuzinza ngesikhathi sangempela, okuqinisekisa ukusabela okusheshayo kunoma yiluphi uphawu lwebhodlela.

"E-Maringá, sihlanganisa ndawonye ochwepheshe abahamba phambili bezobuchwepheshe kanye nezimakethe abavela e-Latin America ukuze bakwazi ukuqapha ngokucophelela amalungiselelo nokusebenza ngesikhathi sangempela, okusivumela ukuba sinikeze ukwesekwa okugcwele kumakhasimende ethu. Ngokufanayo, sinamaqembu Okukhula Ukusebenza kanye Nempumelelo Yekhasimende asebenza namakhasimende, imigudu ehlukene ivuliwe, kanye nokwesekwa kwamahora angu-24 lapho ushayela ucingo ukuze kuqashwe noma yiziphi izinkinga ezisinikezayo noma yiziphi izinkinga ezidingekayo. ephawuleka nge-ANYTOOLS ecosystem,” kuchaza uVictor Cobo, oyi-CEO ye-ANYMARKET, esebenzela izinkampani ezinjengeLacoste, Lenovo, Adidas, neNestlé, kanye nozakwethu abanjengoMagalu, Amazon, Shopee, TikTok Shop, noMercado Livre.

Isakhiwo sibandakanya amaqembu ezinhlaka eziningi ahlanganisa yonke into kusukela ekulungisweni kobuchwepheshe kuya kumasu okuhweba kanye nemikhankaso yokusebenza. Ngaphakathi, izenzo ezikhuthazayo, ezifana nephuli yokubheja ye-GMV evamile, ziqinisa ukusebenzelana kweqembu. "I-Black Friday idinga ukuvumelanisa okungaphezu kobuchwepheshe. Indima yethu ukuqinisekisa ukuthi wonke amaqembu axhunyiwe, ukuvimbela amabhodlela nokuqinisekisa ukusebenza kahle kokuthengisa. Kulo nyaka, sidale indawo ezodlulisa injabulo eqenjini lethu, ngemihlobiso ekhethekile nezikhuthazo zalesi sikhathi esibalulekile kumakhasimende ethu nakithi," kunezela u-Jasper Perru, uchwepheshe we-Growth Performance e-ANYTOOLS ecosystems.

Ngokombono wezobuchwepheshe, inselele isekugcineni ukuzinza kwesici ngisho nangaphansi kwesidingo esikhulu ngalolo suku. I-ANYMARKET, ihabhu lochwepheshe bemakethe, yaklanywa ngezakhiwo eziqinile, eyakhelwe imisebenzi emikhulu. Ukuthuthukiswa okuqhubekayo nokuqinisekisa kuqinisekisa ukuthi amasistimu angakwazi ukubhekana neziqongo ze-oda ngaphandle kokulahlekelwa kokusebenza. "Lo msebenzi uyabikezela, awusebenzi. Siqinisekisa yonke ingqalasizinda ngaphambi komcimbi futhi, phakathi nesikhathi, siqapha inkomba ngayinye ngesikhathi sangempela. Ukuzinza yilokho okuhlukanisa imisebenzi esimeme kulabo abalahlekelwa umkhawulo namathuba, "kusho uPerru.

Amandla e-ecosystem asekuhlanganiseni phakathi kwezixazululo zayo. I-ANYMARKET igcina ukuzinza kokuthengisa nokucubungula okukhulu. I-Predize isheshisa ukusebenzelana kwesevisi yamakhasimende ngosekelo oluvela ku-MIA, ubuhlakani bokwenziwa bengxoxo obuqapha futhi bubeke phambili izingcingo. I-WinnerBox iphatha izintengo eziguquguqukayo kanye namasu azenzakalelayo we-Buy Box. I-Marca Seleta isebenza njengesandiso sokusebenza sabathengisi, ihlinzeka ngokusekela kwamasu kanye nokwenziwa kwezinga eliphezulu. I-Koncili iqinisekisa ukuqinisekiswa kwezezimali kanye nokungafihli lutho phakathi kwabathengisi nezimakethe, ibuyisela idatha yemaliji yangempela kulo lonke uchungechunge lokuthengisa.

Lokhu kuhlanganiswa kunciphisa ukubambezeleka, kwandisa ukusebenza kahle, futhi kunikeza abathengisi ukubonakala, ikakhulukazi esikhathini lapho umzuzwana ngamunye ungamela inzuzo yokuncintisana. "Ukuqapha okuqagelayo nokuhlaziywa kwesikhathi sangempela kubalulekile. Okwesibili kungaba umehluko phakathi kokwazi i-algorithm yesiteshi noma ukuphelelwa isitokwe. Umgomo wethu uwukulindela, hhayi ukusabela," kuqinisa uchwepheshe Wokukhula Kokusebenza.

Idatha ekhiqizwe phakathi noLwesihlanu Olumnyama futhi isebenza njengesisekelo sokuthuthukisa imikhiqizo namasu wesikhathi esizayo. Ngokusetshenziswa kwesistimu ehlukahlukene kanye nenani lokuthengisa, i-ecosystem ikhomba amaphethini namathuba okuthuthukisa. Lena yindlela okuvele ngayo imisebenzi efana nokuphathwa kwezimpahla eziningi, ukuphathwa kwesabelo se-oda ekugcwalisekeni, nokubhaliswa kwekhithi yomkhiqizo ohlakaniphile okuvele ngayo, okunweba isikali kanye nenzuzo yokusebenza. "Ngohlelo ngalunye, siguqula idatha iyenze imvelo. Ubuhlakani bokusebenza be-ANYTOOLS budala indawo esebenza kahle kakhulu, ethuthukiswa yi-ANYMARKET ephambili kwezokuthengisa," kuphawula u-Jasper Perru.

Esinye isihlukanisi esiyinhloko sisezinto ezintsha eziqaliswe ngo-2025. Iqembu lithuthukise ukufakwa kwekhathalogi kwezinto ngezibikezelo zesigaba kanye ne-AI ukuze uthole izincazelo, laguqulela imojuli ye-Fulfillment Management System (FMS) yokulawula okuyimbudumbudu kwesimo se-inventory kanye nezinto zokusebenza, futhi ladala imithetho emisha yamanani ngokwenza ngokwezifiso isiteshi, isigaba, noma i-SKU. I-MIA ithole ukuqondisisa kusevisi yangemva kokuthengisa, yandisa ukusebenza kahle kwenkonzo yamakhasimende, kuyilapho ukubukwa okusha kokubuyisana kwezezimali kanye nezixwayiso zokukhansela okuzenzakalelayo kwandise ukubikezelwa kanye nokunciphisa izindleko zokusebenza.

Ukulungiselela kuphinde kwabandakanya uchungechunge lwezinyathelo zamasu ngaphambi kukaNovemba, njenge-Marketplaces Masterclass, ehlanganise amakhasimende nozakwethu kumawebinars ayisikhombisa ohambweni lomdayisi kanye nokwandisa ukusebenza kahle. Kochwepheshe be-Growth Performance we-ANYTOOLS ecosystem, imfihlo ilele ekubukeni i-Black Friday njengomjikelezo ophelele, hhayi umcimbi ongabodwa: "Izifundo ezitholwe ezinhlelweni ezedlule zibonisa ukuthi i-Black Friday akulona usuku olulodwa, isizini. Ukuthengiswa kuyasakazwa, imikhankaso iqala ngaphambi kwesikhathi, futhi amathuba anwetshwa kuze kube uDisemba. Sikulungele lokhu," usho kanje.

Ngokukhula okulindelekile kwe-GMV kwamaRandi ayizigidi eziyizinkulungwane ezimbili ngo-2024 kuya ngaphezu kwezigidigidi ezi-R3 zamarandi ngesikhathi esifanayo ngo-2025, Iqembu le-DB1 liqinisa indima ka-Maringá njengesizinda sobuchwepheshe samasu okuthengisa ezweni lonke. "Umgomo wethu uwukuqinisekisa ukuthi umdayisi ngamunye kanye nemakethe inokuthula kwengqondo ukuze isebenze ngokusebenza okuphezulu, ngokubikezela, ukuhlakanipha, nokusekelwa komuntu. I-Black Friday isivivinyo esikhulu kunazo zonke sokukhula kwezobuchwepheshe konyaka, futhi yilokho okusiqhubayo," kuphetha u-Jasper Perru.

I-Casas Bahia Group yethula isisombululo se-AI ukuze sibe umthengisi ohlakaniphile we-WhatsApp.

Ukuvuselelwa kwe-E-Commerce
-
0
I-Casas Bahia Group yethula isisombululo se-AI ukuze sibe umthengisi ohlakaniphile we-WhatsApp.

I-Casas Bahia Group yethula i-Zap Casas BahIA, ithuluzi lobuhlakani bokwenziwa elakhelwe ukuthuthukisa insizakalo yamakhasimende ku-WhatsApp phakathi noLwesihlanu Olumnyama lwalo nyaka.

Ithuluzi lakhiwe ukuze linikeze ulwazi olungokwemvelo kakhulu: ubuza ngendlela ofuna ngayo, ngombhalo, umsindo noma isithombe, futhi i-AI iyaqonda ukuthi yini oyifunayo ngaso leso sikhathi. Phakathi kwemisebenzi etholakalayo ukuqhathanisa amanani, ukusebenziseka kanye nokuhluka kwemikhiqizo, ukuqondisa ukukhetha ngendlela engokoqobo, njengomthengisi.

Ku-Renato Franklin, i-CEO ye-Casas Bahia Group, lesi sinyathelo siqinisa isiko eliqhutshwa yidatha futhi eligxile ekuhlangenwe nakho kwamakhasimende. "Sihlala siguquka ngokulalela ikhasimende, futhi ubuchwepheshe buthuthukisa lokhu kulalela kuphela. I-Zap Casas Bahia yadalelwa ukuqonda umongo womuntu ngamunye futhi inikeze isiqondiso esisebenzayo ngesiteshi esilula nesifinyelelekayo. Kuwushintsho olungokwemvelo lwendlela yethu yokuphakela: sisebenzisa ubuhlakani obusha ukwenza lula ukukhetha, ukuphendula imibuzo, nokuphelezela umthengi kulo lonke uhambo lokuthenga," usho kanje.

Isici esisha sizohlanganiswa ne-Super Black Ao Vivo, inkundla yezentengiselwano ebukhoma ye-Casas Bahia elandelela ukusesha kwezithameli ngesikhathi sangempela futhi isebenzisa lolu lwazi ukuze isekele okunikezwayo kokusakaza. Ngesikhathi sokusakaza bukhoma, i-WhatsApp izoba enye indawo yokuxhumana yalabo abafuna usizo olubukhoma, okuhlanganisa i-Artificial Intelligence nokwesekwa kwabamele ukuthengisa bomkhiqizo.

Umthengisi ugcizelela ukuthi ubuchwepheshe buhlangabezana ngokushesha nezidingo zabathengi, busiza ukuqondisa amaphromoshini e-Super Black Live. Ngokusho kwe-CEO, lokhu kufundwa ngokushesha kwenza ulwazi luqine futhi lufaneleke, okuvumela umuntu ngamunye ukuthi athole ngokushesha umkhiqizo futhi anikeze ayifunayo.

Umcimbi we-Super Black Live uzoba ngoNovemba 27 ngo-7:30 PM eziteshini zezokuxhumana zase-Casas Bahia.

I-Zap Casas Bahia izotholakala ku-11 95054-7041 noma ngesixhumanisi [Isixhumanisi]

I-AI kaBarte izobuyisa ama-43% okuthengiswayo okulahlekile ngo-Black Friday. 

Ukuvuselelwa kwe-E-Commerce
-
0
I-AI kaBarte izobuyisa ama-43% okuthengiswayo okulahlekile ngo-Black Friday. 

Imisebenzi enqatshelwe ngumkhiphi wekhadi, izinkinga zobuchwepheshe ekuxhumaneni nebhange elizuzayo, kanye nokuphelelwa yisikhathi kokugunyazwa ezinye zezibonelo zezithiyo ingxenye enkulu yamabhizinisi aku-inthanethi ezobhekana nazo ngezinga elikhulu phakathi noLwesihlanu Olumnyama oluzayo. Emkhakheni wezinkokhelo, lolu hlobo lokulahlekelwa lusabhekwa njengolungenakugwemeka, olumelela izigidigidi zemali engenayo emoshwayo minyaka yonke. Ngobuhlakani obusha bokwenziwa bobunikazi obuhlanganiswe nengqalasizinda yayo yokukhokha, i-Barte, inkampani ye-fintech ehlinzeka ngohlelo lwe-modular lwezixazululo zokukhokha kumabhizinisi aphakathi nendawo namakhulu, ihlose ukubuyisela ama-43% okuthengiswa okulahleke abathengisi. 

Lethulwe ngokusemthethweni ngoSepthemba walo nyaka, leli thuluzi lenza inqubo yangemuva kokuthengisa esenzeka mathupha emakethe yezinkokhelo. Ngokusho kwedatha evela ku-Brazilian Association of Credit Card and Services Companies (Abecs), ukusetshenziswa kwamakhadi ku-inthanethi, ezinhlelweni zokusebenza, nezinye izinhlobo zokuthenga okungekhona ubuso nobuso kufinyelela ku-R$ 979.4 bhiliyoni ezinkokhelweni ezingezona ubuso nobuso ngo-2024. Olunye ucezu lwedatha lwangonyaka odlule, oluvela ku-PYMNTS/I-Spreedly umbiko we-e-commerce we-inthanethi ohlulekile, ukwehluleka kombiko we-inthanethi ngaphezu kuka-10%. Ngokuka-Barte, isixazululo siwukuphayona e-Brazil, sisebenza ngesikhathi sangempela, futhi siveza ukusebenza ngempumelelo okukhulu okungama-45.5% kunezinhlelo zobunikazi ezisetshenziswa amanye amaklayenti, alulama ngamahora amabili. 

Uma okwenziwayo kunqatshwa, i-AI ixhumana nomthengi ngokuzenzakalelayo nge-WhatsApp, ichaza isizathu sokwehla, futhi inikeza isiqondiso sendlela yokugunyaza ukuthenga. Ubuchwepheshe buphinde kwenze ikholi ezenzakalelayo yokulandelela uma kunesidingo, kukhuphule izinga lokuthola kabusha, konke ngendlela yemvelo, esheshayo, nedidiyelwe nengqalasizinda yokukhokha ka-Barte.

"Imikhiqizo esuselwe kubuhlakani bokwenziwa isivele yenza cishe u-10% wemali yethu engenayo. Ngisho noma kungesinye sezilinganiso zokugunyazwa eziphezulu kakhulu emakethe (98%), ukugxila kwethu lapha kusekuguquleni ukuphuma ngemuva kokukhokha kube yimpahla yebhizinisi. Ngokwenza le nqubo ngokuzenzakalela, sisusa ukungqubuzana obekubonakala kungokwemvelo kodwa kubiza izigidi zemali engenayo," kusho u-Raphael Dyxte. 

Ngemuva kokwethulwa kwayo, isixazululo saqala ukwenziwa izinkampani ezihlukene futhi sesivele sikhombise ukusebenza kahle ekubuyiseni ukuthengisa okwenqatshiwe. NgoNovemba, ithuluzi lizotholakala ngaphandle kwezindleko ezengeziwe zokusebenzisa. Inkampani iphinde ihlole ukwelula ubuchwepheshe obungaphezu kwesisekelo samakhasimende sayo samanje.

Ngaphambi KoLwesihlanu Olumnyama: Onyakeni wesibili olandelanayo, abathengi balindele ukuthengwa futhi ukuthengiswa kwezitolo kukhule ngo-4.2% ezinsukwini zokuqala zikaNovemba, ngokusho kukaCielo.

Ukuvuselelwa kwe-E-Commerce
-
0
Ngaphambi KoLwesihlanu Olumnyama: Onyakeni wesibili olandelanayo, abathengi balindele ukuthengwa futhi ukuthengiswa kwezitolo kukhule ngo-4.2% ezinsukwini zokuqala zikaNovemba, ngokusho kukaCielo.

IBlack Friday iqale ngaphambilini eBrazil. Ngokusho kwe-ICVA (I-Cielo Expanded Retail Index), ukuthengiswa okuphelele kwezitolo kukhule ngo-4.2% phakathi kukaNovemba 1st no-15, uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule, okuqinisekisa inkambiso yokuletha ukuthengwa ekuqaleni kwenyanga. Lo mnyakazo ubuqhutshwa umthengi onamaqhinga, onolwazi ngedijithali owayenake amaphromoshini amade wangaphambi komcimbi.

I-E-commerce iyaqhubeka nokuba yisici esivelele: ikhule ngo-10.6% ngaphambi koLwesihlanu Olumnyama. Ukuthengisa okungokwenyama, ngakolunye uhlangothi, kuthuthuke ngo-2.7%. Lo mkhuba uqiniswa ukuziphatha kwesikhathi sosuku: ukuthengiswa kwe-inthanethi kuqhubeka ubusuku bonke, kuyilapho ukuthengisa okungokwenyama kugxila kakhulu ezikhathini zasekuseni nakusihlwa. Sekukonke, abathengi basebenzise isilinganiso sama-R$110.44 ngomsebenzi ngamunye. 

Lezi zibalo ziqinisekisa amandla okusetshenziswa kusenesikhathi futhi ziqinisa lesi sikhathi njengenye yezibaluleke kakhulu ekhalendeni lokudayisa.

IMIKHAKHA EKUgxilwe kuyo

Ekuhlaziyweni komkhakha, iTourism & Transportation ihole ekukhuleni, yenyuke ngo-11.5%, ilandelwa izitolo zezidakamizwa namakhemisi (+8.8%) kanye nezitolo ezinkulu kanye nezitolo ezinkulu (+4.6%). Lokhu kusebenza kuqinisa okuthandwayo kwezigaba ezixhumene nokuhlela, isimiso, inhlalakahle, kanye nolwazi. Ngokuphambene, ingxenye Yezimpahla Zokugqoka Nezemidlalo yehle ngo-4.0%, okubonisa ukukhetha okukhulu ekusetshenzisweni.

UKUSEBENZA KWESIFUNDA

Zonke izifunda zibe nokukhula phakathi nalesi sikhathi. INingizimu ikhombise umphumela omuhle kakhulu, inyuke ngo-3.7%. Lokhu kulandelwe yi: INyakatho (+2.7%), iNyakatho-mpumalanga naseNingizimu-mpumalanga (zombili i-+2.6%), ne-Central-West (+1.3%). 

Phakathi kwezifundazwe, i-Minas Gerais ihole ngokunyuka okungu-5.1%, ilandelwa yiParaná (+4.3%) ne-Bahia (+4.0%). Ngokuphambene nalokho, isifunda sase-Amazonas sehle ngo-3.7% emalini engenayo yokudayisa.

UBANI UMTHENGI NGOLWESIHLANU OLUMNYAMA KA-2025?

NgokwePhrofayela Yabathengi, kukhona ukubamba iqhaza kwabesilisa okuphezulu kancane emalini engenayo (55% vs 45%), kodwa ecishe ifane yosayizi bamathikithi: amadoda asebenzise isilinganiso esingu-R$ 112.97 nabesifazane, ama-R$ 111.29 ngesikhathi sohlolovo.

Mayelana nendlela yokukhokha, okuvelele kuyikhredithi yesitolimende, enethikithi eliyisilinganiso esingu-R$647.71, eliphezulu kakhulu uma liqhathaniswa namanye. Ku-PIX (isistimu yokukhokha esheshayo yase-Brazil), isilinganiso sasingu-R$63.46. Lapho inketho kuwukukhokha ngekhadi lasebhange, inani eliphakathi lalingu-R$69.76.

Mayelana nephrofayili yemali engenayo, ukugxilwa okuphezulu kakhulu kokuthengiswayo bekuphakathi kwabathengi abahola kancane nabahola kancane, abahlanganisa ama-82% emisebenzi. Nokho, lesi sigaba simele kuphela u-66.1% wemali engenayo, njengoba bethenga imikhiqizo eshibhile kunabathengi abahola kakhulu noma abahola kakhulu.

Iphrofayela yomthengi esikhathini sangaphambi koLwesihlanu Omnyama 2025 ikhombisa izethameli eziningi ezixhunywe ekuthengeni kwansuku zonke. Abantu abakhona kakhulu ngalesi sikhathi yilabo abagxilisa kakhulu imali yabo ezitolo ezinkulu, ezibophezele u-25.6% wemali engenayo, kulandele labo abasembonini yezokudla, abamele u-13.7%, izethameli zemfashini, ngo-10.8%.

"Iphrofayili yomthengi esikhathini sangaphambi koLwesihlanu Olumnyama 2025 iveza umkhakha wezokuthengisa okhulayo okhulayo wedijithali, ohlukahlukene, futhi oguqukayo. Ngokutholakala okuqinile kwe-e-commerce, sibona abantu baseBrazil befuna ukunethezeka, izinketho zokukhokha isitolimende, nolwazi ezitolo ezinkulu kanye ne-gastronomy. Ukubamba iqhaza okuphezulu kwekhredithi yesitolimende kanye nokukhula kwenani lentengo yamathikithi phakathi kwabathengi abasebenzisa kakhulu imali," kusho u-Carlos ongu-President of Business.

INDLELA

Ukuhlaziywa kucubungula okwenziwayo okucutshungulwe ngu-Cielo phakathi komhla lu-1 no-15 Novemba 2025, uma kuqhathaniswa nesikhathi esisuka ku-November 2nd kuya ku-16th, 2024, ngokuya kwendlela ye-ICVA. Inkomba ihlanganisa ukuthengiswa okuvela okuthengiswayo okuphathekayo nokudijithali futhi ingenye yezinkomba eziyinhloko zokuqapha ngesikhathi sangempela ezentengiselwano zaseBrazil.

MAYELANA ne-ICVA

I-Cielo Expanded Retail Index (ICVA) ilandelela ukuvela kwenyanga kwezitolo zase-Brazilian, ngokusekelwe ekuthengisweni kwemikhakha engu-18 efakwe imephu ngu-Cielo, kusukela kubanikazi bezitolo abancane kuya kubathengisi abakhulu. Isisindo somkhakha ngamunye kumphumela usuwonke wenkomba sichazwa ukusebenza kwawo enyangeni.

I-ICVA yathuthukiswa indawo ye-Cielo's Business Analytics ngenhloso yokuhlinzeka ngesifinyezo sanyanga zonke sokuhweba kwezwe okusekelwe kudatha yangempela.

IBALWA KANJANI?

Iyunithi ye-Business Analytics ye-Cielo ithuthukise amamodeli ezibalo nezibalo asetshenziswa kusizindalwazi senkampani ngomgomo wokuhlukanisa imithelela yokutholwa komthengisi—njengokushintshana kwesabelo semakethe, ukushintshwa kwamasheke nemali esetshenziswayo, kanye nokuvela kwe-Pix (uhlelo lokukhokha olusheshayo lwase-Brazil). Ngale ndlela, inkomba ayibonisi kuphela umsebenzi wezohwebo ngokuthengiselana kwamakhadi, kodwa futhi nokuguquguquka kwangempela kokusetshenziswa endaweni yokuthengisa.

Le nkomba ayikona neze ukubuka kuqala kwemiphumela ye-Cielo, ethintwa abanye abashayeli abaningi, ngokwemali engenayo nezindleko nezindleko.

QONDA I-INDEX

I-ICVA Nominal - Ibonisa ukukhula kwemali engenayo yokuthengisa embonini Enwetshiwe Yokuthengisa ngaleso sikhathi, uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule. Ibonisa lokho umthengisi akubonayo ekuthengiseni kwakhe.

I-ICVA Deflated - I-ICVA yegama yehlisiwe ngenxa yokwehla kwamandla emali. Lokhu kwenziwa kusetshenziswa i-deflator ebalwa kusukela ku-Broad Consumer Price Index (IPCA), ehlanganiswe yi-IBGE, elungiswe ekuhlanganiseni nezisindo zemikhakha efakwe ku-ICVA. Ikhombisa ukukhula kwangempela komkhakha wezokudayisa, ngaphandle komnikelo wokunyuka kwentengo.

I-ICVA yegama/Eyehlisiwe enokulungiswa kwekhalenda - ICVA ngaphandle kwemiphumela yekhalenda ethinta inyanga/inkathi ethile, uma iqhathaniswa nenyanga/inkathi efanayo yonyaka odlule. Ikhombisa ijubane lokukhula, ivumela ukubonwa kokusheshisa nokwehla kwejubane kunkomba.

I-ICVA E-commerce - Inkomba yokukhula kwemali engenayo okulinganiselwe esiteshini sokuthengisa okuthengiswayo okuku-inthanethi, esikhathini esiqhathaniswa nesikhathi esilinganayo sonyaka odlule.

Iqembu likaHabib lethula uLwesihlanu lwayo olukhulu kunawo wonke ngezaphulelo ezifika ku-95%. 

Ukuvuselelwa kwe-E-Commerce
-
0
Iqembu likaHabib lethula uLwesihlanu lwayo olukhulu kunawo wonke ngezaphulelo ezifika ku-95%. 

I-Habib's Group, umnikazi wemikhiqizo ye-Habib's kanye ne-Ragazzo, imemezela ngokusemthethweni ukwethulwa kwe-Bib's Friday, ethathwa njengomunye wemikhankaso yokukhangisa enonya kakhulu eyake yenziwa yile nkampani. Umkhankaso unikeza izaphulelo ezingu-30% kuya kwezingu-50% ekuthengweni okwenziwa ngohlelo lokusebenza lwe-Habib, ezisebenza kuze kube umhla ka-7 Disemba. Amakhasimende akhetha ukukhokha nge-Click to Pay nge-Mastercard, futhi ngohlelo lokusebenza lwe-Habib, anenzuzo enkulu nakakhulu ngezaphulelo ezifika ku-95%, ezitholakala kuze kube umhla zingama-30 kuNovemba.

Ezindaweni ze-Ragazzo ne-Ragazzo Express, abathengi bangajabulela izaphulelo ezifika ku-50% kuma-combo akhethiwe phakathi komhla ka-Novemba 17 no-December 7. Iphromoshini ivumeleke kuma-oda abekwe kusetshenziswa amakhuphoni akhethekile kuhlelo lokusebenza lwe-Ragazzo.

Kuwo wonke umkhankaso wemikhiqizo yomibili, abathengi bangabamba iqhaza izikhathi eziningi ngokuthanda kwabo, ngaphandle komkhawulo ekusetshenzisweni kwe-CPF ngayinye (inombolo yesibonakaliso yentela yase-Brazilian).

Ngomgomo wokuthuthukisa ukuthengisa nokuqinisa ubudlelwano nababukeli balo, Iqembu lilungiselele isu elikhethekile le-Black Friday, enye yezinsuku ezibaluleke kakhulu ekhalendeni lokuphromotha lase-Brazilian.

I-iMile Delivery iqinisa inethiwekhi yayo kazwelonke yezokuthutha futhi ikhule ngama-250% ngosuku olwandulela i-Black Friday.

Ukuvuselelwa kwe-E-Commerce
-
0
I-iMile Delivery iqinisa inethiwekhi yayo kazwelonke yezokuthutha futhi ikhule ngama-250% ngosuku olwandulela i-Black Friday.

Sekuvele kusungulwe njengenye yezinsuku eziyinhloko zokuthengisa ngokomzimba nangokwedijithali, iBlack Friday 2025 kulindeleke ukuthi ikhiqize u-R13.6 billion, ukukhula ngo-16.5% uma kuqhathaniswa no-2024, ngokocwaningo olwenziwe yinkampani yokubonisana iGauge, ngokubambisana ne-ejensi i-W3haus.

Ilindele lokhu kwanda kwesidingo, i-iMile Delivery , inkampani yomhlaba wonke yokulethwa kwe-e-commerce etholakala emazweni angaphezu kwama-30, ibilokhu inweba ukutshalwa kwezimali kwayo futhi ithuthukisa ukusebenza kwayo kwezimpahla eBrazil kusukela ekuqaleni konyaka.

Intuthuko isukela ekwandiseni inethiwekhi yokusabalalisa kanye nokuqinisa ubudlelwano nabashayeli bezifunda nabaqhubi, kuya ekuvuleni Izikhungo Ezintsha Zokusabalalisa Zezifunda (ama-RDC) — okugxile ekwandiseni izikhathi zokudiliva kanye nokunciphisa izindleko zempahla.

Ngo-2025, i-iMile Delivery izobe isivule Izikhungo Zokusabalalisa ezintsha eziyisikhombisa futhi izosebenzisa esinye futhi, okulethe ingqikithi yayo kumayunithi angu-19 asebenza kulo lonke elase-Brazil. Ikhona ezifundeni zamasu—njenge-Bahia, i-Goiás, i-Mato Grosso, i-Minas Gerais, i-Pará, i-Pernambuco, i-Piauí, i-Paraná, i-Rio de Janeiro, i-Rio Grande do Sul, i-Santa Catarina, ne-São Paulo—ukusebenza kwenkampani kakade sekuphelele endaweni yokugcina engaphezu kuka-50,000 m².

Inombolo ye- CSPs (Channel Service Partners) , abalingani besifunda be-logistics ababhekene ne-capillarity yomsebenzi, bakhule besuka ku-300 baya ngaphezu kuka-450 , kuyilapho isisekelo sabashayeli ababhalisiwe sidlula i-15,000 , emele ukwanda kwe-50% no-7%, ngokulandelana, uma kuqhathaniswa nesikhathi esifanayo ngo-2024.

"Sisungule amasu okubambisana ukuze sandise ukufinyelela kwethu, sinciphise izikhathi zokulethwa futhi, ngenxa yalokho, izindleko zezokuthutha. Lezi bekungezinye zezindlela esazilandela ngo-2025 ukuze siqinisekise ukusebenza kahle okukhulu ekulethweni," kusho uNadia Cruz, uMphathi Omkhulu Wokuthuthukiswa Kwebhizinisi Elisha e-iMile e-Brazil.

I-iMile Delivery isebenza ngemodeli yebhizinisi esebenza kahle kakhulu ehlanganisa iZikhungo zayo Zokusabalalisa, ezibekwe endaweni ekahle ezweni lonke, nenethiwekhi eqinile yozakwethu bezifunda (CSPs). Le nhlanganisela ivumela inkampani ukuthi ingagcini nje ngokusebenza ngokufinyelela kuzwelonke okushesha kakhulu, ngezindleko ezingcono kanye nemiphumela yamakhasimende ne-e-commerce, kodwa futhi nokuguquguquka okukhulu kokusingatha izikhathi zokufunwa okuphezulu njenge-Black Friday nezinsuku zesizini.

"Ngo-2025, sizobe sesilidlulile kakade irekhodi lethu futhi seseqe amaphakeji ezigidi eziyisithupha asetshenzwa ngenyanga , ukukhula cishe ngo -250% uma kuqhathaniswa nonyaka odlule ," kugqamisa u-Cruz. "Ngokufika kwenkathi ephezulu - inkathi ehlanganisa izinsuku ezibalulekile ezifana ne-Black Friday kanye noKhisimusi - siyaqiniseka ukuthi le miphumela izoba ngcono nakakhulu. Ekupheleni konyaka, kufanele sephule amarekhodi amasha okusebenza, "uyanezela.

Ikhona e-Brazil kusukela ngo-2022, i-iMile Delivery inomhleli wesimanje ose-Barueri (SP). Ngobude obungu-1.1 km namandla okucubungula amaphakheji afika ku-800,000 ngosuku, imishini iphakathi kwesimanje kakhulu emkhakheni ezweni. Selokhu yafika, le nkampani iphinde yandisa ithimba layo lisuka ku-100 laya kubasebenzi abaqondile abangaphezu kuka-400, ihambisana nokukhula ngesivinini kokusebenza kwayo.

I-Black Friday iphindaphinda izindawo eziyimpumputhe zokuphepha ezinkampanini, kuxwayisa uTenable.

Ukuvuselelwa kwe-E-Commerce
-
0
I-Black Friday iphindaphinda izindawo eziyimpumputhe zokuphepha ezinkampanini, kuxwayisa uTenable.

Njengoba kusondela i-Black Friday kanye ne-Cyber ​​​​Monday, abathengisi abangokwenyama nangokwedijithali baphuthuma ukukhulisa ingqalasizinda yabo, bamise amaseva amasha, balungise ukuhlanganisa, futhi babuyekeze izinhlelo ukuze basekele ukufinyelela okuphezulu. Kulesi simo, ukugxila cishe okukhethekile ekutholakaleni nasekusebenzeni kungase kufihle inkinga ekhulayo: ukwanda okuthulile kwezindawo eziyimpumputhe zokuphepha ezimpahleni ze-IT, i-OT, ifu, nezinhlelo zokusebenza zewebhu, ezingase zisetshenziswe amaqembu anonya ngesikhathi esibucayi kakhulu sonyaka kwezohwebo.

Ngokusho kukaScott Caveza, unjiniyela omkhulu wezocwaningo eTenable, izigebengu azilithi ikhefu. Ngokungafani nabathengi abahlela amaholide nohambo, abahlaseli baqapha ukwanda kwevolumu yokwenziwe futhi babheke izixhumanisi ezibuthakathaka ekumeni kokuphepha kwenhlangano. Ngobungozi obuvamile kanye nokuchayeka (CVEs) okungaphezu kuka-300,000 okubhaliswe ku-CVE.org, amaqembu okuvikela abhekana nenselelo yansuku zonke yokubeka kuqala okubaluleke ngempela, nezinqumo ezinephutha kulezi zinhlelo zekhefu lesithathu, ulwazi lwekhasimende, nenye idatha esengozini.

Kukulo mongo lapho izinkundla zokuphatha ukuchayeka zithola ukubaluleka ngokunikeza umbono obanzi wezimpahla, okungukuthi, zonke izindawo zokuthinta i-inthanethi izinkampani ezinazo. Ubuchwepheshe busiza ukukhomba ukuthi imaphi amasistimu asekela ukusebenza kwebhizinisi futhi bubonise ukuthi ubungozi obuthile bungabathinta kanjani. Esikhundleni sokuphatha wonke amaphutha njengokulinganayo, umgomo uwukuqonda ukuthi yikuphi ukuchayeka, okuhlangene nobunikazi obubuthakathaka nokungalungisi kahle, okwandisa ingozi yangempela yokuhlaselwa.

Ukujaha ukuqalisa amaphromoshini, ukwenza amawebhusayithi ngendlela oyifisayo, nokuhlanganisa izindlela zokukhokha ezintsha nakho kukhulisa indawo yokuhlasela. Izinhlelo zokusebenza zewebhu ezingokwezifiso kanye ne-CMS (izinhlelo zokuphatha okuqukethwe) zidinga ukuskenwa okuqhubekayo nokuhlolwa ukuze kutholwe ukungalungiselelwa kahle, ubungozi, kanye nobuthakathaka obungase bufake engozini ukuthengwa kwezimali nedatha ebucayi. Ubunikazi obungavikelekile noma amalungelo adlulele avumela ukuhlasela okuphumelelayo ukuthi kwenzeke ngezinyathelo ezimbalwa, ngokuqondile lapho ukusebenza kungenakuphazanyiswa.

“Nakuba abaningi belindele ukuphela kwamaholide, abaduni benza okuphambene kakhulu: baqinisa imisebenzi yabo befuna noma ikuphi ukuba sengozini okungase kuxhashazwe,” kusho uCaveza. "Ukuze kuncishiswe ubungozi, izinhlangano zidinga ukubonakala kanye nemininingwane ephathekayo mayelana nokudalulwa okubeka impahla yazo engcupheni ngempela."

Phakathi nenkathi yamaholide, umthamo wokusetshenziswa, ukubuyekezwa, nokuhlanganiswa kukhula kakhulu, okwandisa amathuba okuphulwa kwezokuphepha. Indawo efaka impahla ye-IT, i-OT, ifu, ubunikazi, kanye nezinhlelo zokusebenza zewebhu zidinga ukunakwa okuphezulu. Ukuhlonza ubuthakathaka obubodwa akwanele; kuyadingeka ukuqonda umongo wokuchayeka kuyo yonke ingqalasizinda.

Izincomo ze-Tenable zibandakanya indlela esheshayo yokuhlonza ukuchayeka okufanele, ukuhlaziya ngokuqhubekayo izimpahla ezibalulekile, kanye nokunciphisa ubungozi ngaphambi kokuba zisetshenziswe. Kungale ndlela kuphela lapho izinkampani zingakwazi ukuqhela esimweni sokusebenza, zigcine abangeneleli kude, futhi zigcine ukusebenza okuphephile phakathi nesikhathi esimatasa kakhulu sonyaka sokudayisa.

I-Visa ikhuthaza ikusasa lama-SME ku-VII Ibero-American Forum

Ukuvuselelwa kwe-E-Commerce
-
0
I-Visa ikhuthaza ikusasa lama-SME ku-VII Ibero-American Forum

Lo mhlangano, obuhlelwe yi-SEGIB, CEIB, uMnyango Wezimboni Nezokuvakasha waseSpain, iCabildo yaseTenerife, uHulumeni waseCanary Islands, kanye ne-CEOE Tenerife, uzohlanganisa cishe abameleli be-100 abavela emikhakheni kahulumeni nezimele yamazwe angama-22 e-Ibero-American, ukuhlanganisa inkundla eyingqayizivele yezingxoxo, ukubambisana, kanye nesenzo esivuna izimakethe ezincane nezincane.

Ukwesekwa kwe-Visa akugcini nje ngokuqinisa ukuzibophezela kwayo ekuthuthukisweni kwebhizinisi esifundeni, kodwa futhi kubeka inkampani njengozakwethu onokwethenjelwa ukuze iqhubekisele phambili ukukhula phakathi kwama-SME angaphezu kwezigidi ezingu-93 eLatin America naseCaribbean, abhekene no-60% wokuqashwa okusemthethweni.

“Ukuzinikela kwethu ukusebenzisana nohulumeni, iminyango yezohwebo, kanye nomkhakha wezezimali ukuze kusheshiswe ukwamukelwa kwamathuluzi edijithali avumela ama-SMEs ukuthi akhule futhi aqhudelane njengenjini yangempela yezomnotho neyokuqashwa kwesifunda,” kusho u-Ana María Rojas, iPhini Likamongameli Omkhulu we-Commercial Solutions and Money Movement e-Visa Latin America naseCaribbean. Wengeze wathi: “Sifuna ukweqa izindlela zokukhokha: ukukhulisa amandla edijithali, ukufinyelela kudatha nezinsizakalo, kanye nokufaka isandla esibonakalayo ekuthuthukisweni kwesifunda ngokusobala okukhulu, ukulandeleka, kanye nokwenza kube semthethweni, okuhambisana nezinto ezibalulekile emphakathini.”

I-Visa izoba nobukhona obuqinile kulolu shicilelo, olwenzeka ngaphansi kwesiqubulo esithi “Amabhizinisi Amancane Amazwe Amakhulu” futhi yakhiwe yazungeza izimbazo ezine ezinezihloko: Isifunda, Ithalente, Uguquko, kanye neTraction. Ngethimba layo le-Commercial Solutions, inkampani izothuthukisa amathuluzi asiza ukufinyelela ekuxhaseni ngezimali, athuthukise ukuphathwa kwezimali zokusebenza, futhi axhumanise ama-SME namaketanga amanani kazwelonke nakwamanye amazwe, okuwenza akwazi ukusebenza kahle kakhulu, ngokuphepha nangokukhula.

"Iphothifoliyo ebanzi ye-Visa yama-SME ihlanganisa izixazululo zebhizinisi eziyingqayizivele, ezijwayelekile, nezivumelana nezimo ezenzelwe isigaba sokukhula nezidingo zosomabhizinisi ngamunye," kugqamisa uRojas.

Ngokusho kwephini likamongameli, inkampani isanda kusungula ubambiswano olusha no-Uplinq, "inkundla yokuqala yokuhlola izikweletu emhlabeni wonke kanye nenkundla yokulinganisa yezikhungo ezihlinzeka ngemali mboleko emabhizinisini amancane. Lokhu kubambisana kuzovumela abakhipha imali eLatin America naseCaribbean ukuthi bathuthukise ukuhlaziywa kwezikweletu zama-SMEs, ukusebenzisa amamodeli e-AI athuthukile kanye nezinhlelo zokuhlola eziqhutshwa yidatha ezivela ku-Uplinq. Ndawonye, ​​i-Visa yezinkampani ezikhulayo zizovula futhi i-uplin yokukhula kwezikweletu ukuqinisekisa ukuthi lawa mabhizinisi afinyelela kalula imali ekholekayo ayidingayo,” kusho yena.

Njengoba kunezikhulumi eziqinisekisiwe ezingaphezu kuka-50, okuhlanganisa abameleli bakahulumeni abangu-15, abaholi bamabhizinisi abangu-30, omongameli bezinhlangano abangu-13, nabaphathi bezikhungo eziphakeme abangu-20, Iforamu izophinde ihlanganise izithunywa ezivela ezikhungweni zesifunda ezingaphezu kuka-50 nezinhlangano zamazwe ngamazwe, njenge-OIE, OECD, CENPROMYPE, CELIEM, IDB, BCIE, AMPYçME, Carolina, AMPYçME, I-Carolina, i-BCIE, AMPYçME ne-Clicono. Ngabambambi qhaza abaqinisekisiwe abangaphezu kuka-500 kanye nokubamba iqhaza okubonakalayo okubanzi, umcimbi uyazihlanganisa njengenye yezindawo ezifanele kakhulu zokuqinisa i-ecosystem yama-SME, okwenza lolu hlobo lube olunye lwezifiso nezimele kakhulu kuze kube manje.

Ngaphezu kwamaphaneli anezihloko nezingqungquthela ezibalulekile, lolu hlelo luhlanganisa umhlangano ovaliwe phakathi kwezinkampani zikahulumeni nezizimele, izindlela ezintathu zobuchwepheshe ezivulekele umphakathi, kanye nomcimbi othi "Employability Objective", ohlelwe yi-CEIB ngokubambisana ne-FIJE kanye ne-Conecta Iberoamérica, egxile endimeni yama-SME ekuqiniseni umsebenzi nokuthuthukiswa kwendawo. Ngakho-ke, i-Visa ijoyina umcimbi obalulekile ukuze ithuthukele e-Ibero-America exhumeke kakhudlwana, enokuncintisana, futhi esimeme.

Ukuziphendukela kwemvelo okunenjongo: ukusuka ekuzinikeleni kuye esenzweni.

Kusukela kuhlelo lwayo lokuqala ePanama (2013), Iforamu izenzele yona njengendawo ehlukile yezingxoxo zama-SME e-Ibero-American. Oshicilelo lwayo lwesikhombisa, ababambiqhaza bazoxoxa ngezinselele zamanje zomkhakha esimweni soguquko lwedijithali, uguquko oluluhlaza kanye nokungezwani komnotho womhlaba wonke, ukugqugquzela izinqumo ezingokoqobo nezibambekayo.

Umhlangano uhlelwe eduze kwe- 4Ts , isu elifuna ukuqinisa indwangu yebhizinisi le-Ibero-American ngokusekelwe ezinsikeni ezine:

• Ithalente - ukuqeqeshwa, ukuqashwa kanye nokufakwa ukuze uvule amandla omuntu.

• Indawo - izinqubomgomo zomphakathi, ukuxhasa ngezimali, kanye nezinhlelo zemvelo zendawo ezincintisanayo.

• Uguquko - ukusungula izinto ezintsha, ukwenziwa kwedijithali, kanye nokusimama njengezisusa zoshintsho.

• I-Traction - uhwebo, ukuhwebelana kwamanye amazwe, namaketango abalulekile aqhuba ukukhula.

Iforamu ihlanganisa izikhala zezingxoxo zamasu nokubamba iqhaza okusebenzayo phakathi nezinsuku ezimbili, namathebula ezingxoxo ashukumisayo, izinkulumo ezikhuthazayo, namaphaneli anezihloko ezigxile kuthalente, indawo, uguquko, kanye nokudonsa, okuhlanganisa ndawonye ochwepheshe abavela kuso sonke isifunda.

Ukubhalisa kuvuliwe ku-mipyme.espacioempresarialiberoamericano.org

I-Pix, izinkokhelo ezingaxhunywanga, amakhodi e-QR, i-biometrics, namawalethi edijithali: umthelela wobuchwepheshe obusha bokukhokha ngo-Black Friday 2025.

Ukuvuselelwa kwe-E-Commerce
-
0
I-Pix, izinkokhelo ezingaxhunywanga, amakhodi e-QR, i-biometrics, namawalethi edijithali: umthelela wobuchwepheshe obusha bokukhokha ngo-Black Friday 2025.

ULwesihlanu Olumnyama lwango-2025 luzophawulwa ngokuhlanganiswa kobuchwepheshe bokukhokha obusha obuthembisa ukuguqula ngokuphawulekayo ulwazi lokuthenga kubathengi base-Brazilian. Ngokushaya amarekhodi okusetshenziswa kwe-PIX, ukufika kwe-PIX engaxhunywanga, kanye nokwamukelwa okukhulayo kwamawalethi edijithali, abathengisi baseBrazil balungiselela omunye wemicimbi yokuthenga ethuthuke kakhulu kwezobuchwepheshe emlandweni wayo.

Izinombolo zifakazela lolu shintsho: ngoSepthemba 2025, iBhange Elikhulu laseBrazil lamemezela ukuthi uhlelo lokukhokha olusheshayo lubhalisa irekhodi lemisebenzi eyizigidi ezingama-290 ngosuku olulodwa, isamba esingu-R$ 164.8 billion.

Ngokocwaningo olwenziwa yi -MindMiners, ama-67% abantu baseBrazil sebevele basebenzisa i-PIX njengendlela yabo yokukhokha eyinhloko, kuyilapho u-47% ekhetha amakhadi esikweletu kanti u-34% usakhetha amakhadi edebithi.

"ULwesihlanu Olumnyama lwango-2025 luzoba yisikhathi esibalulekile kwabadayisi base-Brazil. Ngokokuqala ngqa, sizobona umthelela wangempela wobuchwepheshe obufana ne-PIX yokungathinteki kanye ne-Journey Without Redirection emcimbini omkhulu. Okulindelekile ukuthi lezi zindlela ezintsha zizonciphisa kakhulu ukushiywa kwezinqola zokuthenga futhi zinyuse kakhulu izinga lokuguqulwa. Ngaphezu kwalokho, ithuluzi lokulawula i-Automatic kanye nokulawula kabusha i-PIX okulindelekile ukuthi linciphise kakhulu ukushiywa kwezinqola zokuthenga. okubhaliselwe, abathengi abangakwenza ngalesi sikhathi ukuze basebenzise amaphromoshini namathuba,” kugqamisa uMurilo Rabusky, uMqondisi Webhizinisi kwaLina Open X.

Ubuchwepheshe obushintsha iBlack Friday.

1) I-PIX ibusa izintandokazi zokukhokha

I-PIX isizitholele yona njengendlela yokukhokha ekhethwayo yabantu baseBrazil. Ngokocwaningo olwenziwe yi-MindMiners, "Brasilidades - Quantos Brasis cabem no Brasil?" (Ama-Brazilianities – Mangaki Ama-Brazils Afanele e-Brazil?), Cishe u-73% wabantu base-Brazilians bathi i-PIX iyindlela yokukhokha esetshenziswa kakhulu ekuphileni kwabo kwansuku zonke. Kwezohwebo nge-inthanethi, ngokuya ngokuqagela kwe-Ebanx/PCMI, i-PIX kufanele ibale u-44% yenani eliphelele lemisebenzi ye-inthanethi ekupheleni kuka-2025, ukudlula amakhadi esikweletu (41%).

Phakathi no-Black Friday 2024, isibonelo, i-PIX isivele ibonise amandla ayo, ihambisa i-R $ 4.3 billion ekuthengiseni, ngokukhula kwe-45.8% uma kuqhathaniswa nonyaka odlule, ngokusho kwe- Wake's Black Friday Report

2) Izinkokhelo Zokungathinteki ze-PIX: izinkokhelo ezingathinti lutho ziya ngokuya ziba namandla.

Eyethulwe ngokusemthethweni ngoFebhruwari 2025, i-PIX yokukhokha ngaphandle kokuthinta isebenzisa ubuchwepheshe be-NFC (Near Field Communication) ukuze ivumele abathengi ukuthi benze izinkokhelo ezisheshayo ngokusondeza umakhalekhukhwini wabo eduze nendawo yokukhokha, ngaphandle kwesidingo sokuvula izinhlelo zokusebenza zokubhanga noma ukuskena amakhodi e-QR.

"Lobu buchwepheshe bunweba ukusetshenziswa kwe-Pix ngokuthuthukisa ulwazi lokukhokha ezimeni ezihlukahlukene, njengezinkokhelo zezithuthi zomphakathi, ukuthenga komuntu mathupha, kanye nezinkokhelo emicimbini emikhulu, lapho isivinini namandla okuthenga kuyizici ezibalulekile. Phakathi NoLwesihlanu Olumnyama, lapho isivinini sibalulekile ukuze kuvinjelwe ukulahlwa kokuthenga, lokhu kuqanjwa kunganquma ekwandiseni ukuthengiswa kwe-Pix ezitolo ezithengiswayo," kusho uMuri.

3) Uhambo Ngaphandle Kokuqondisa Kabusha (JSR): ikusasa le-e-commerce

I-Journey Without Redirection imele uguquko lwe-e-commerce. Ngalobu buchwepheshe, abathengi bazokwazi ukuqedela izinkokhelo nge-PIX ngqo ekhasini lokuphuma kwe-e-commerce, ngaphandle kokudinga ukuqondiswa kabusha ezinhlelweni zokusebenza zebhange noma amakhasi angaphandle.

"Ukuqeda izinyathelo zenqubo yokukhokha kufanele kukhuphule ukwamukelwa kwe-PIX njengendlela yokukhokha yokuthenga ku-inthanethi," kusho u-Rabusky. Ngokwezilinganiso zomkhakha, i-PIX ingafinyelela ku-40% wezinkokhelo ze-inthanethi ngo-2026, izihlanganise njengendlela yokukhokha yesibili esetshenziswa kakhulu ezweni.

4) Wallets Digital: ukuphepha kanye lula

Ngokombiko we Global Payments Report 2025 , u-84% wabantu baseBrazil sebevele basebenzisa izikhwama zedijithali ezifana ne-PicPay, i-Mercado Pago, i-Apple Pay, ne-Google Pay, okungenye yamanani aphezulu kakhulu emhlabeni. Kwezinye izingxenye ze-e-commerce, izikhwama zemali sezivele zidlule amakhadi esikweletu njengendlela yokukhokha ekhethwayo.

"Izikhwama zedijithali zinikeza izinzuzo ezibalulekile kubathengi, njengokubethelwa kwedatha yekhadi, ukuqinisekiswa kwe-biometric, kanye nengozi encishisiwe yokuvuza kolwazi olubucayi. Phakathi noLwesihlanu Olumnyama, lapho kunokwenyuka okukhulu kwevolumu yokwenziwe, ukusetshenziswa kwalawa mathuluzi kungenza umehluko omkhulu ekuvikelekeni kokuthenga," kugcizelela u-Gustavo Siuves, uchwepheshe wezobuchwepheshe bezezimali kanye ne-CRO e-Azify.

5) I-Biometrics kanye nokuqinisekisa: ukuphepha kuqala

Ubuchwepheshe bezokuphepha nabo buthuthuke kakhulu. I-Blockchain, i-cryptography esezingeni eliphezulu, i-biometrics ethuthukisiwe, kanye nokuqinisekiswa kwezinto eziningi kwenza imisebenzi yedijithali ivikeleke kakhulu, ngokuhambisana noMthetho Wokuvikelwa Kwedatha Jikelele (LGPD). 

“Isu eliyisihluthulelo ukuthi abathengi bakhethe izikhwama zedijithali ezinkampanini ezaziwayo ezimakethe, njalo benze ukuqinisekiswa okuzinyathelo ezimbili kusebenze, futhi bagcine izinhlelo zabo zokusebenza zibuyekeziwe. Zixwaye izixhumanisi ezikucela ukuthi 'ubuyekeze' noma 'uqinisekise' isikhwama sakho se-digital, noma amakholi atusa okufanayo - amabhange asemthethweni nezinkampani azilokothi zenze lolu hlobo lwesicelo. Ukuphepha kudinga ukuphinda kube yiphuzu elingukhiye, "Izici ezibalulekile zezokuphepha"

Imithelela elindelwe ye-Black Friday 2025

Ubuchwepheshe obusha bokukhokha kulindeleke ukuthi bube nomthelela omkhulu kubathengi nakubathengisi:

Okwabathengi:

  • Isivinini esikhulu kanye nokusebenziseka kalula.
  • Ukunciphisa izinyathelo enqubweni yokukhokha.
  • Ukuvikeleka okuthuthukisiwe ngokufakazela ubuqiniso be-biometric.
  • Inketho yokukhokha ngezitolimende ngaphandle kwekhadi lesikweletu (isitolimende se-PIX)
  • Umuzwa wokuthenga ongenamthungo futhi odidiyelwe.

Okwabathengisi:

  • Ukunciphisa amanani okushiya inqola yokuthenga
  • Ukwenyuka kwamazinga okuguqulwa
  • Ukutholwa kwezimali ngokushesha
  • Izindleko zokusebenza eziphansi uma ziqhathaniswa namakhadi.
  • Ukuncintisana okukhulu emakethe yedijithali

"Lokhu kuvelela kwe-PIX kanye nobuchwepheshe obusha bokukhokha kubonisa ushintsho olubalulekile ekuziphatheni, ikakhulukazi phakathi kwabantu abasha kanye nosomabhizinisi abancane. Ubulula bala mathuluzi bebubalulekile ekuthuthukiseni amabhizinisi amancane kanye nokugqugquzela ukwenziwa kwedijithali komnotho wase-Brazil," kugqamisa u-Rabusky, ovela ku-Lina Open X. 

Amathemba ekusasa

Ngokuqiniswa kwe-PIX, ukunwetshwa kwe-Open Finance, kanye nokwamukelwa okukhulayo kobuchwepheshe obufana newalethi yedijithali kanye ne-biometrics, i-Brazil izibeka esimweni somhlaba jikelele ekusungulweni kwezimali. I-Central Bank isivele imemezele ukuthi izoqhubeka nokuthuthukisa uhlelo ngo-2026, igxile ekuhlanganisweni nezikhwama zedijithali, imisebenzi yamazwe ngamazwe, kanye nokwanda kwe-cybersecurity.

"Ikusasa lezezimali aliyona nje idijithali, ihlakaniphile. Ubuchwepheshe obufana ne-Open Finance, i-PIX, kanye nezikhwama zedijithali zivumela wonke umuntu ukuthi afinyelele izinsizakalo zezezimali ezenziwe ngezifiso, ezinezixazululo ngaphambilini ezazitholakala kubatshalizimali abakhulu kuphela. Ukukhushulwa kwangoLwesihlanu kuzoba yingqopha-mlando kulolu shintsho, "kuphetha uSiuves.

Ngokulindelwe ukwephula amarekhodi amasha okuthengisa, i-Black Friday 2025 ithembisa ukuhlanganisa ngokuqinile ubuchwepheshe obusha bokukhokha njengekusasa lezitolo zase-Brazilian, ukuhlinzeka ngolwazi lokuthenga olusheshayo, oluphephile, nolusebenza kahle kakhudlwana ezigidini zabathengi. 

I-Bitybank iqinisa indawo yayo Yokukhokha ngabaholi abasha abathathu.

Ukuvuselelwa kwe-E-Commerce
-
0
I-Bitybank iqinisa indawo yayo Yokukhokha ngabaholi abasha abathathu.

I-Bitybank, ibhange le-crypto elihlanganisa izinsizakalo zezezimali zendabuko, ukuhweba nge-cryptocurrency, kanye nezinkokhelo zamazwe ngamazwe ngama-stablecoins, imemezela ukufika kwabaphathi abasha abathathu endaweni yayo Yokukhokha: U-Eginara Nery, othatha indima yeNhloko Yezinkokhelo; UBruno Felicio, Umphathi Womkhiqizo omusha we-FX and Liquidity; kanye no-Mateus Prestes, manje osezosebenza njengoMphathi Womkhiqizo Wobambiswano kanye Nebhizinisi Elisha. Lokhu kuqashwa okuthathu kuqinisa ukunwetshwa komhlaba wonke kwe-Bity Payments futhi kuqinise isu lenkampani lokusheshisa imikhiqizo ewela imingcele ngokusekelwe kuma-stablecoins.

Ngesipiliyoni seminyaka engaphezu kwe-10 ezinkokhelweni zamazwe ngamazwe, u-Eginara Nery uzakhele umsebenzi ekusebenzeni komhlaba wonke, ukulethwa kwezinsizakalo, ukusetshenziswa kwamakhasimende, kanye nokuphathwa kweqembu eCanada, e-United States naseLatin America. Isazi sezomnotho esinolwazi olunzulu lweProjekthi Yokuphathwa Kwephrojekthi kanye Nokuphathwa Kwebhizinisi, ujoyina i-Bitybank ngenhloso yokwandisa iziteshi zamazwe ngamazwe, ukuhlela ubudlelwano obusha, nokuqinisa ubukhona be-Bity Payments emhlabeni jikelele.

"I-ecosystem yezinkokhelo zamazwe ngamazwe ibhekene nenkathi yokwanda okusheshayo. E-Bitybank, sinethuba lokuhlanganisa ukusebenza kahle nokusebenza ngesivinini nokungafihli kwe-blockchain. Ngijabule kakhulu ukuhola lokhu kuguquka nokwandisa ukufinyelela kwethu emhlabeni jikelele, "kusho u-Eginara, Inhloko Yezinkokhelo.

UBruno Felicio, Umphathi Womkhiqizo omusha we-FX and Liquidity, unolwazi olungaphezu kweminyaka eyisikhombisa emakethe yezinkokhelo ezinqamula imingcele, esebenze ezinkampanini zamazwe ngamazwe ze-fintech ezifana ne-Bamboo Payment Systems, i-Directa24, ne-Buckzy. Ikhethekile ekuthuthukisweni kokusebenza, ukwehla komkhiqizo, nokuhlanganiswa phakathi kwezimali namazwe, isikhulu sizodlala indima ebalulekile ekuthuthukiseni izixazululo ezixhumanisa i-FX yendabuko ne-crypto liquidity, enikeza izinqubo ezisheshayo nezisebenza kahle kumakhasimende ebhizinisi.

"Inhloso yami ukuguqula izinqubo eziyinkimbinkimbi zibe yimikhiqizo elula, e-scalable, neyomhlaba jikelele. E-Bitybank, sinendawo evunde kakhulu yokuqamba izinto ezintsha ku-FX kanye ne-liquidity, sisebenzisa amandla e-stablecoins ukuvula ukusebenza kahle kwangempela," kugqamisa u-Felicio, Umphathi Womkhiqizo | I-FX kanye ne-Liquidity e-Bitybank.

Ngesizinda soBudlelwane bamazwe ngamazwe kanye nezitifiketi zamazwe ngamazwe zokuthobela, i-AML/CFT, nebhizinisi, u-Mateus Prestes, Umphathi Womkhiqizo omusha Wobambiswano Nebhizinisi Elisha e-Bitybank, unolwazi olubanzi ku-blockchain, izinkokhelo ze-stablecoin, kanye nemisebenzi yokulawula. Usebenze ekutholeni amalayisense e-MSB eCanada, wahola amaqembu athobelayo nokusebenza ezinkampanini zamazwe ngamazwe ze-fintech, kanye nezixazululo zokukhokha ezihlelekile zeLatin America, Europe, kanye naseMpumalanga Ephakathi.

"I-Bitybank isendaweni yamasu: ikhula emhlabeni wonke ngokuxhuma imakethe ye-crypto ezidingweni zangempela zezinkokhelo zamazwe ngamazwe. Sizokwandisa ukubambisana, sivule izimakethe ezintsha, futhi sakhe izixazululo ezihlanganisa emisha, ukuhambisana, kanye nesilinganiso, "kusho u-Prestes, uMphathi Womkhiqizo Wokubambisana kanye Nebhizinisi Elisha e-Bitybank.

Lezi zisebenzi ezintathu eziqashiwe ziyingxenye yesu le-Bitybank lokwandisa ukuba khona kwayo emhlabeni wonke ezinkokhelweni zamazwe ngamazwe ngama-stablecoins afana ne-USDC ne-USDT, ehlinzeka ngenkokhelo esheshayo ye-24/7, izindleko ezincishisiwe, nezinga eliphezulu lokubonisa izinto obala, ukuxhuma uhlelo lwezezimali lwendabuko nengqalasizinda entsha ye-blockchain.

1...101112...623Ikhasi 11 kwangu-623

IZIHLOKO ZAMAVAVA

IZINDABA EZIDUMILE

IMIKHAKHA EDUMILE

MAYELANA NATHI

I-E-Commerce Update iyinkampani ehamba phambili emakethe yaseBrazil, egxile ekukhiqizeni nasekusabalaliseni okuqukethwe kwekhwalithi ephezulu mayelana nomkhakha we-e-commerce.

Xhumana: contato@ecommerceupdate.com.br

Ikhodi ye-HTML lapha! Ngisho nama-shortcodes! Faka esikhundleni salokhu ngekhodi yakho futhi yikho nje.

© E-Commerce Update 2024 - Wonke amalungelo agodliwe.

[elfsight_cookie_consent id="1"]