Winnin запускає ексклюзивний звіт про тенденції захисту даних за 2025 рік

THE Віннін –  plataforma que usa IA proprietária para mapear tendências culturais a partir do consumo de vídeos na internet – acaba de lançar o 2025 Data Protection ReportAn annual report that guides brands through key trends and challenges shaping the future of data privacy and security. 

The analysis highlights a scenario brimming with evolution, challenges, and opportunities, and provides tips on essential tools to enhance work. "We're delivering responsible insights so that brands and companies can explore opportunities, anticipate regulations, and build data management aligned with the demands of the year," says Natasha Melo, Legal Director at Winnin.

According to Winnin's data, between January 2023 and November 2024, the terms "Privacy and Data Protection" saw a significant increase in interest, accumulating over 3 billion views across networks like TikTok, YouTube, Instagram, and Facebook, and more than 149 million total engagements.

The company also identified a growing interest in the terms "LGPD" and "Artificial Intelligence" during the same period. The technical term "LGPD" saw a peak in engagement between May and June 2024, totalling over 70,000 views. The term "Artificial Intelligence" also gained traction, with over 140,000 videos related to the subject in the same period.

The report also highlights projections for new regulations from the National Data Protection Authority (ANPD), and provides practical guidance for organisations to strengthen their compliance and innovation.

To access the full content and detailed analysis, go to Direct report.