A VTEX, e-commerce solutions specialist, announced the acquisition of Weni, company specialized in artificial intelligence and automation for Customer Experience (CX). The incorporation aims to strengthen VTEX's capabilities throughout the customer's purchasing journey, with a special focus on after-sales
With this acquisition, Weni will become an independent business unit within VTEX, maintaining your identity and leadership. The founders of Weni – Leandro Neves, John Cordeiro, Daniel Amaral, Bruno Amaral and Rinaldo Amaral – they will remain in the company as executives
The integration of Weni's technologies with the VTEX platform promises to significantly enhance engagement solutions, conversion and post-sale offered to customers. Alexandre Soncini, co-founder and chief of staff of VTEX, highlighted a practical example of this integration: “When a customer makes a monthly list on Prezunic's e-commerce and chooses an unavailable product, the store system triggers Weni, that sends a WhatsApp to the customer suggesting a replacement.”
VTEX plans to expand Weni's solutions to the North American market, with a particular focus on the supermarket sector, where you see great growth potential. This movement is part of VTEX's strategy to expand its international presence and offer innovative solutions in the global e-commerce market
Weni already serves prominent clients in Brazil, including the Prezunic supermarket chain, Cencosud, Stone and Raízen. With this acquisition, VTEX reinforces its commitment to providing a more personalized and efficient shopping experience, aligned with the growing demands of global e-commerce
