The digital landscape is saturated with information and content, as AI advances at such a rapid pace that creativity needs to differentiate itself more and more. In this context, the breaking of patterns becomes a tool to capture the target audience's attention, calling attention to something that stands out in the whole.
According to Samuel Pereira, CEO and founder of SDA Holding, responsible and presenter of Audience Secrets, largest digital traffic and audience spectacle in the country,the competition for attention in the digital space is disproportionate. The effectiveness of this pattern-breaking approach is guaranteed. This is because what really grabs the audience's attention is what deviates from the conventional, "surprises and awakens curiosity", say
In an environment where there is a lot of the same,it is essential to adopt a mindset that avoids the obvious and seeks constant innovation. "Never start with the obvious", change the mindset, think outside the box, highlights the specialist
Breaking the pattern is becoming an essential strategy for brands and professionals looking to gain the attention of the public amid fierce competition in the digital environment. She can always work, regardless of the changes that the algorithm makes regarding the type of content that engages the most.
In the dynamic world and the countless possibilities that marketing has adopted, innovation is the key to stand out. A bold and creative approach is essential to capture the attention of the target audience, say. Whether through visually striking designs or a more informal and provocative communication style, brands can gain greater visibility by challenging established norms
This approach not only generates curiosity and engagement, but also strengthens the company's image and creates a deeper connection with consumers. By adopting this disruptive mindset, brands can open doors to new opportunities and achieve surprising results
