In 2025, retail will face a new chapter; emerging technologies, consumers are becoming increasingly demanding and the relentless pursuit of efficiency will continue to redefine the market, while the Tax Reform will require adjustments. These trends and changes have a direct impact on the operation and management of resources, but they are also especially important for reinventing connection strategies between companies, clients and partners
"The sector will continue to be challenged to balance technological innovation and efficient management". "The companies that adapt best will secure their place in the market and redefine success", comment Zoltan Schwab, executive ofvhsys, technology company specialized in online business management solutions
One of the main trends will be theconsolidation of digital payments. З просуванням технології, digital wallets, contactless payments (NFC) and cryptocurrencies will be even more present in the consumer's daily life. The integration of these tools with superapps — platforms that bring together various services, how you buy, financial solutions and messaging exchange — will allow retailers to offer a smoother shopping experience, centralizing transactions, loyalty programs and credit options on a single platform
Parallely, aartificial intelligence (AI)will have a strategic role in the financial management of retail, helping to forecast demands, optimize stocks and adjust prices dynamically. "Because it is able to analyze consumer behavior and identify buying patterns", AI increases profits, reduces waste and provides insights for strategic decisions. Meanwhile, advanced algorithms enhance security by preventing fraud in real time, highlights Zoltan
With the arrival of the Tax Reform, that will come into effect from 2026, retail companies have a strategic window in 2025 to prepare. Technological tools such as ERP systems and the use of AI will help with the complexity of changes, facilitating transitions by automating calculations, integrate tax data in real time and enhance operational processes. As a result, organizations will be able to reduce costs, minimize errors, in addition to improving strategic decision-making.
With theexpansion of omnichannel retail, a complete review of cash flow management and resource allocation of the business will also be necessary. The integration between online and offline channels will require companies to monitor financial transactions more accurately, quickly adjusting your strategies according to demand. Tools that unify these operations and automate processes will be essential to maintain competitiveness and ensure an efficient operation
Finally, an emerging trend will be thefinancial education aimed at the consumer. With the increase in online credit and financing options, facilitated by the analysis of AIs, retailers will have the opportunity to position themselves as allies in the financial management of customers. "Offer educational content", tips for planning and tools that assist in expense control will be a way to add value to the shopping experience and build a more loyal and conscious customer base, finalizes Zoltan
