The boom of social media in recent years has made the internet the main livelihood for those now called digital influencers or content creators. Considered the second social network that provides the most financial return for creators, according to a recent survey by the agency Influency.me, TikTok is one of the main targets for those looking to pursue a digital career.
The platform offers various monetization options aimed at content creators, but is it possible to make money without even having to show your face? According to the finance influencer Jhonatas Silva, it is not only possible, as there are also some tricks for content to go viral, reaching more users on the social network. In that case, the influencer lists six tips to monetize on TikTok, without appearing in the videos
Storytelling: learn to tell stories
This is the first step. Although they are short videos, you need to define what the person will learn and be entertained by. Even without appearing, videos can have an engaging storytelling. Utilize narrations, legends and charts to create a start, middle and end. For example, when presenting a financial tip, start by showing the problem, then the solution, and finish with an impactful result. This will keep the audience engaged from start to finish.”
Have a frequency
I recommend, at least, a video every two days. If you can post every day, even better. But it's no use having just quantity, the videos need to be good. Even without appearing, you can use animations, eye-catching texts and quality audio to maintain consistency and interest. With quality videos, you will ensure a loyal audience.”
Capture attention in the first few seconds
I usually call it the three-second hook. These first few seconds are crucial to decide whether the viewer will stay on your video or move on to the next one. Without appearing, use stunning graphics, impactful sound effects or intriguing questions right at the beginning. For example, Want to know how to save £1000 this month?This captures attention quickly.”
Strengthen your brand
Your brand on the internet should be something that reminds you, be a catchphrase, an animation style, or a theme song. Even without showing the face, create consistent visual elements, like colors and logos, and use a voice or narration style that becomes your signature. This helps to build a strong identity that people will recognize and follow.”
Define a target audience
"There's no point in posting a video about financial tips and", in the following, publish another one about plant care. Clearly define your niche and create content that consistently meets that audience. Know your target audience well and produce videos that directly address their needs and interests, ensuring that TikTok delivers its content to the right people.”
Produce original content
This point is crucial. Initially, it can be easier to gain visibility by replicating trends, but in the long term, originality prevails. Create innovative content using infographics, animations, or unique narratives that provide real value. In this way, even without appearing, you will stand out as an authority in your niche and attract a dedicated audience.”
