Три помилки дрібні торговці все ще роблять, виходячи на ринки

Brazilian micro and small businesses generated R$1.74 trillion in e-commerce sales in 2024, marking a record increase of over 120% in five years, according to data from the Ministry of Development, Industry, Commerce and Services (MDIC), based on Federal Revenue figures.

For Reginaldo Stocco, CEO of vhsys – a technology company specializing in online business management solutions – this advancement suggests that small shopkeepers are finally migrating to marketplaces. However, the executive believes many of them still fall into common pitfalls that compromise the return on this digital transformation.

"It's encouraging to see this movement, but many still get lost in the very details that will truly define who takes off," says Reginaldo. The expert then highlights three classic, yet crucial, mistakes that can undermine the results of small business owners:

1. Failing to price with a holistic view

Many retailers set prices by only looking at competitors, without considering marketplace fees, shipping costs, or margin strategy. What to doCalculate the final price based on the total cost of the operation. Use comparative tools and do not sacrifice profitability for short-term visibility.

2. Lack of professional description and image

Advertisements with low-quality photos or generic text won't convince those who don't already know your brand. What to do: Invest in sharp photos, varied angles, and clear descriptions. Highlight benefits, uses, unique selling points, and keywords to aid internal platform searches.

3. Manual stock and order management

Manual updates create room for errors: products showing as in stock are actually sold out, orders are delayed, and reputation is damaged. What to doIntegrate your system (ERP or management platform) with the marketplace to automatically synchronise stock, order status, and avoid unpleasant surprises for the customer.