A Poli Digital, specialized platform for integrating and automating communication channels between companies and customers, is helping entrepreneurs boost their online sales through the series of videocastsPoli Digital Connection. In episode 8, available for free on YouTube, the consultant is a specialist in digital marketingPaula Tebettshares practical strategies for companies of all sizes to achieve significant results in the digital environment
Paula, who has 15 years of experience and is a professor of MBA courses, brings valuable insights on topics such as the strategic use of WhatsApp and Instagram, the power of digital influencers and the importance of centralizing customer service channels. Check
- WhatsApp Status: A powerful and accessible tool
One of Paula Tebett's main tips in the episode is the use of theWhatsApp statusas a marketing tool. According to her, this accessible and straightforward strategy can yield a surprising return, especially for small businesses. "The WhatsApp Status is an underestimated channel", but, when well worked, brings expressive results, affirms
Paula recommends that companies use status to promote offers, news and content that directly engage with the audience. Furthermore, highlights the simplicity of the tool, that does not require investments and can be managed practically. For Paula, this is an opportunity that many entrepreneurs still ignore, but has the potential to strengthen the relationship with customers and increase sales
- Digital influencers: Connections that generate results
Another highlighted guideline by Paula is the importance of influencer marketing for companies that wish to expand their online presence. She emphasizes that the choice of influencer should go beyond the number of followers, prioritizing the alignment between the brand values and the professional's communication
The most effective influencers are not necessarily those who have millions of followers, but those who speak directly to the audience that the brand aims to reach, explain Paula. She also emphasizes that the produced content must be authentic and relevant, creating a real connection between the audience and the company
This type of partnership, according to Paula, can benefit both large companies and small businesses, offering an efficient way to increase brand visibility and engage new customers
- Centralization of customer service channels: The key to not losing customers
One of the biggest challenges pointed out by the consultant is the lack of centralization in customer service channels. Paula warns that the practice of directing the customer from one platform to another, how to go from Instagram to WhatsApp, can result in lost sales and consumer disengagement
As a solution, she recommends the use of tools like Poli Digital, that integrates WhatsApp, Instagram and Facebook in a single system. Platforms that centralize communication enable automation, speed in service and a more efficient use of the company's resources, highlights
According to Paula, centralization facilitates the work of teams, improves the customer experience and prevents sales opportunities from being lost. This approach, combined with other digital strategies, helps create a competitive advantage for companies
