According to information released by the consulting firm Opinion Box, 79% of Brazilians claim that they communicate with companies through WhatsApp. Furthermore, 61% of users reveal that they open the platform at least once a day. Already 35% remain with the solution open all day long. In light of this context, innovation ceases to be just a messaging app and becomes a true digital showcase increasingly strategic for all types and sizes of businesses, what makes sales conversion through the app a possible reality.
"In Brazil, WhatsApp has established itself as one of the main communication channels and entrepreneurs should ride this wave, using the tool as a channel to reach customers in a direct and personalized way. Today, the entrepreneur must keep in mind that each message sent can represent a conversion opportunity, since it was done in a strategic way, says Felipe Otoni, co-founder and CVO of SegSmart, company that aims to optimize the sales processes of products and services in the digital space.
Thinking of helping to achieve real results via WhatsApp, the executive listed the main techniques. Check below
Message automation
With messaging automation tools, it is possible to create ready-made answers for frequently asked questions, allowing the customer to receive immediate information about products and services. This resource helps to maintain consumer interest, what has a high chance of leading to a faster conversion, says the specialist.
Intelligent Chatbots
The implementation of chatbots can facilitate lead screening, that is to say, of potential clients. These tools are capable of collecting initial information from consumers and forwarding it to the sales team, when necessary. In this way, the team can focus on negotiations that really have the potential for conversion, avoiding unnecessary time wastage, explain Otoni.
Scheduling meetings
The scheduling features of the app allow leads to book times to talk with the sales team in a practical and quick way. "By enabling personalized service", this strategy increases the chances of closing a contract, punctuates the co-founder
CRM for lead management
Customer Relationship Management (CRM) is a tool that helps companies manage and improve their relationship with customers and prospects through the centralization of information and the optimization of processes. "At SegSmart, for example, we have the Kanban CRM, that provides the organization of leads coming from WhatsApp. From this, it is possible to track progress in the buying journey and customize interactions, helping the entrepreneur to better understand the needs of their target audience in order to offer the most suitable solutions, and consequently, significantly increase the chances of conversion, reveals Otoni
