According to a recent survey by Kantar Ibope, 89% of the Brazilian population is impacted by external media, highlighting the power of advertising campaigns that permeate people's daily lives. This broad exposure results in purchasing decisions increasingly influenced by direct stimuli at the point of sale. Data indicates that 69% of consumers' purchasing decisions are made exactly when they are face to face with the products in stores
In this way, an innovation has been gaining prominence in the retail landscape: mobile phone charging kiosks installed at points of sale. These devices not only meet a practical need of customers, but they have also proven effective in boosting sales and enhancing the shopping experience. The presence of these chargers attracts customers and increases the time spent in stores, creating additional opportunities for conversions and loyalty
In this scenario, a PubliCarga, franchise specialized in indoor advertising through mobile phone charging kiosks has been standing out. The brand's proposal is not just a new form of advertising; it is a revolution in the way brands can connect with their audiences. By adopting this innovative approach, companies have the chance to improve customer experience while expanding their advertising reach. For investors and entrepreneurs, the brand represents a significant growth opportunity in a sector that is in full expansion
With an accessible franchise proposal, allows entrepreneurs to engage in the strategic advertising sector, taking advantage of the growing market for outdoor media and improving consumer engagement strategies
The growth of initiatives like this reflects a broader trend in the market, where the integration between media and customer experience becomes increasingly crucial for success at the point of sale. The combination of innovation and practicality is shaping a new landscape for retail and advertising, promising positive results for businesses and consumers
Lightning -X
Initial investment (including franchise fee, training and totem): £ 15.990,00
Working capital required: £2.000,00
Average monthly revenue per unit: £ 11.880,00
Monthly net profit per unit: (86%) in value £10.334,00
Royalties: £ 365,00 fixed + R$ 15,00 per video
Investment return period: up to 6 months
Contract term: 3 years
