Many companies are allocating capital to innovation and adopting new tools to drive their growth – investments in digital transformation are expected to reach nearly US$4 trillion worldwide by 2027, according to a study by the International Data Corporation (IDC). Leaders of organisations in Brazil and worldwide seek to chart the paths that will ensure competitive advantages and innovations capable of setting them apart in the market
In this context, a TIVIT, Brazilian multinational that connects technology for a better world, elaborated a guide with the main technologies to be adopted in the next 12 months, highlighting Artificial Intelligence (AI), Machine Learning, Realidade Aumentada/Virtual, cloud computing (cloud) and 5G
If previously technologies were considered differentiators, now they are essential for the survival of companies. The challenge, however, it will be used strategically to generate sustainable value, affirms Paulo Freitas, CEO of TIVIT. It highlights how each tool can become a competitive advantage
Artificial Intelligence and Machine Learning
Consolidated as the most adopted technology by decision makers, AI has driven automation and personalization. According to PwC's Digital Transformation Index 2024, 20% of respondents identified AI as the main tool for digital transformation, followed by Robotics (12%) and Internet of Things (9%). The combination of machine learning, Deep learning and natural language processing enable machines to be more efficient and capable of complex decisions, impacting areas such as health, finance, industry and retail
Augmented Reality (AR) and Virtual Reality (VR)
Becoming increasingly accessible, these technologies expand their applications beyond entertainment. In 2025, se expected to play a central role in sectors such as education, corporate training, design and health. Companies already use VR to train teams in simulated environments, while consumers test products in real time, like clothes or furniture, in virtual contexts. Design and architecture professionals also benefit, creating 3D projects that ensure accuracy and resource efficiency before execution
Cloud computing
The storage and processing of data in the cloud continue to grow exponentially. Strategies for multicloud and hybrid cloud should become standard, allowing companies to choose multiple suppliers to optimise operations, reduce costs and increase resilience in the face of challenges
5G
With speeds up to 100 times faster than 4G, 5G promises to revolutionize sectors such as IoT, industrial automation and virtual reality. It enables the simultaneous connection of millions of devices, fostering smart cities, autonomous cars and remote infrastructure monitoring. In connected factories, chamadas de fábricas inteligentes, 5G enables automated and real-time data-driven operations, bringing greater efficiency and flexibility to production lines
Other factors to consider
Besides investment in new technologies, companies should have sustainability as a core priority, according to Paulo. For the executive, the solutions have been adopted in recent years to promote greener and more ecological practices, and companies are more aware of their environmental impact. Energiefficiëntie is een van de kernpunten voor 2025 en wordt gebruikt in datacenters, for example, say
Ainda de acordo com o CEO da TIVIT, the combination of technology and sustainability will reshape the way business is conducted this year. The organisations will have the chance to reimagine their operations and focus on personalisation and greater efficiency. Therefore, Having a partner you can trust is essential for the secure development of the company. TIVIT offers the best market solutions to promote digital transformation of companies, allowing business growth without worries
