Equifax BoaVista research reveals that, in 2024, there was an increase of3,5%in attempts at fraud in thee-commerce, in comparison to 2023, that recorded about 7 million attempted scams. Theticketthe average of purchases wasR$ 343,90
The data indicates that the average ticket of fraud attempts has increased in18,1% in comparison to the same period of the previous year, that recordedR$ 291,17,againstR$ 343,90 in 2024
In the national scenario, the study reveals that27,5%the attempts of fraud, more than2,2 million,occurred in Rio de Janeiro, Minas Gerais and São Paulo. On the other hand, Acre, Amapá and Roraima are the states with the lowest fraud rates, representing only0,2% of cases
Specialist in developing solutions that helpe-commerceand payment methods to combat fraud at all stages of the purchasing processonline, Equifax BoaVista informs that its anti-fraud products prevented a loss of approximatelyR$ 84,5 billion in e-commerce
A data revealed by the research concerns the days of the week with the highest incidence of fraud attempts15,1% occurred on Fridays, what is the day with the highest number of sales, when they occur15,9% of the 35 million online transactions. The peak time for scams wasat 2pm, while the lowest record was observed at4hin the early morning. During the weekend, especially on Sundays, the numbers of sales and fraud attempts are smaller, corresponding to11,3%.
Despite that, the data shows us the most common behavior patterns of fraudsters, that usually act during peak hours in e-commerce to blend in with legitimate transactions, making detection difficult. This reinforces the importance of e-commerce companies investing in monitoring and prevention technology, keeping up with the advancement of the fraudsters' own innovations, highlights Rogério Signorini, Vice President of Products and Pre-Sales at Equifax BoaVista
