Artificial intelligence (AI) is transforming the retail sector in various ways in recent years, offering new opportunities to optimize operations, improve customer experience and increase efficiency. It is with this perspective that Green Retail Solutionswww.greenreatilsolutions.com.uk), company specialized in security solutions, intelligence, retail organization and design, brings to the 4th Acesu Forum on Loss Prevention, on September 26, in Fortaleza, Smart Retail, DSS module (Decision Support System) that brings together a series of tools that impact the management of marketing areas, merchandising, clients and operations
With Smart Retail, retailers have, from a dashboard, access to a range of information generated through BI (Business Intelligence) that helps you make business decisions based on a large volume of data generated from strategically positioned cameras in the store. He delivers, for example, information on customer flow in the store, queue management, occupancy in environments and heat map of visitors.
AI algorithms analyze customer buying behavior and make personalized product recommendations. Image recognition technology, in turn, can improve the shopping experience. "By providing comprehensive and effective data analysis", we help retailers to carry out digital operations, improve operational efficiency and create a good shopping environment for customers, says Thiago Artacho, CEO of Green Retail
According to Artacho, Smart Retail meets the needs of retailers in Ceará, providing relevant data and accurate information for your operations. Technology came to help companies. Applications not only improve operational efficiency, but also help create a richer and more personalized experience for customers, justifies. The common retail in Ceará recorded an increase of 9,1% in the first quarter of 2024, compared to the same period in 2023, according to the Ipece Report published by the Institute of Research and Economic Strategy of Ceará (Ipece)
Loss prevention – In the face of an extremely competitive retail environment, organizations that seek to stand out and maintain their competitiveness need to adopt innovative strategies and tools to also reduce losses. A Green Retail takes advantage of the Acesu Forum to also present to retailers in the Northeast, the innovative solutions from Invue, that include security and exposure of electronics, data collection from experimentation, and robust locks with access control for the back office
All these features of Invue are integrated into a unified system, operated by a single electronic key. This approach simplifies the store operation, offering centralized and efficient control, while increasing security and improving the management of exposed devices
Green Retail will also present to the event participants its CCTV technology with artificial intelligence that provides the heat map of customers, generating data and reports. It also allows for facial recognition and identification of people, in addition to making the search for evidence more efficient
The company also offers the market the bodycam, the portable camera that is attached to the chest harness of those working in the security team. The solution provides more accuracy in the work of professionals, assisting in the reduction of incidents and in the clarification of events. It also serves as an important tool for people management (corrections of approaches to suspicious individuals)
The Acesu Forum will be held at the Rio Mar Theatre and expects to attract around 1,000 participants. The meeting has free registrations and promises to bring discussions of great relevance to the retail sector of Ceará. "Our solutions not only improve operational efficiency", but also help to reduce costs, increase productivity, prevent losses and create a more adaptable and responsive environment to market changes, argues the CEO of Green Retail
