Taboola, global company in recommendations for the open web, announced today that its bidding technology focused on performance advertising, Maximize Conversions, is now available for all advertisers
Until recently, thousands of advertisers were already using Maximize Conversions, a technology based on AI that allows increasing conversions and reducing campaign costs on the Taboola platform. This solution automates the bidding process, eliminating the need for complex manual optimizations. Advertisers can simply set their budget and marketing objectives, while the algorithm manages campaigns efficiently and effectively, keeping costs within the established limit. As a result, many users reported an increase of up to 110% in campaign conversions when using Taboola's conversion tracking methods and tools
With the new update, any advertiser can now access Maximize Conversions, regardless of how they set up their campaigns and without the need to use Taboola's conversion tracking tools. This significantly broadens the reach of the technology, allowing thousands of new advertisers to run campaigns with Taboola
The announcement today coincides with the increasing adoption of Maximize Conversions, that is already being used by 70% of advertisers, including major brands such as Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey and Opel Turkey. Taboola recorded a remarkable 100% increase in the number of campaigns launched with Maximize Conversions in the second quarter of 2024, compared to the previous quarter
We are committed to facilitating the success of our advertisers on Taboola, and the widespread adoption of Maximize Conversions makes it clear that advertisers like the technology and, more important, it works to generate results in performance campaigns,"stated Adam Singolda, CEO and Founder of Taboola. With 70% of our advertisers already using this tool, we are now extending this capability to thousands of other advertisers, allowing everyone to harness the power of AI to maximize their results
