The food retail sector is optimistic for this year's Black Friday, with growth projections in revenue. According to data from Neotrust Confi, online retail is expected to see a 9 increase,1% on sales during the main week of the promotion, that ends on November 29. A data, that has consolidated itself as one of the most relevant for trade, especially the electronic, promises to boost sales in the food segment, as consumers take advantage of offers to stock up on essential items and enjoy exclusive promotions
Following this trend, Daki projects an increase of up to 30% in sales during the month of November. With a boost of promotions and aggressive campaigns throughout the month, the expectation is to achieve up to 50% or 60% growth in sales in certain categories. The impact promises to be quite positive and some subcategories such as alcoholic beverages, olive oil, dairy drink, distilled spirits, liquor and other non-alcoholic beverages stand out as some of the main drivers of growth for Black Friday in the supermarket sector.”, complement
To get an idea, according to a survey conducted by NielsenIQ Ebit, leader in information and insights about e-commerce in Brazil, the number of orders for gondola products grew by more than 157% during the same period last year. Furthermore, the data shows that the revenue from online sales of fast-moving products, like Food and Beverages,were the big highlight of Black Friday 2023 and grew 91% in sales compared to 2022
It is with this in mind that companies in the sector are already preparing for the increase in demand, reinforcing stocks and investing in targeted promotional campaigns and using the opportunity to attract different consumer profiles.
For Rafael Pinto, Fulfillment Director of Daki, complete market app 100% digital, the date has been transformed, expanding its reach beyond traditional electronics and large consumer goods. Black Friday has ceased to be a date focused only on electronics and large consumer goods. In the food sector, we noticed a growing demand for basic and convenience items, driven mainly by the increase in digitalization and the use of delivery apps. This reflects a change in shopping habits, in which consumers seek practicality and savings in stocking their pantries, comment
According to the 2024 Latin America Digital Transformation Report, Brazil recorded the highest global growth in e-commerce in the year, registering a 16% increase in online sales. This accelerated increase directly reflects the growing demand for food and beverages through apps, bringing significant logistical challenges, especially during peak demand periods, like Black Friday. To support a satisfying shopping experience, it is essential to ensure the efficiency of deliveries and the adequate supply of stocks, avoiding operational bottlenecks and meeting consumer expectations
To support a satisfying shopping experience, Black Friday requires precise planning. In addition to anticipating an increase in the volume of orders, it is essential to ensure that the entire supply chain operates without interruptions. The biggest challenge is not just absorbing the growth in sales, but do it without compromising the quality of the service. Our expectation is for a significant increase in sales, what involves from inventory control to delivery efficiency, that need to keep up with the fast pace of online shopping during this period, закінчує
