The YouTube channel of the Goian startup Poli Digital reached the mark of 8 thousand followers, consolidating its relevance as a space dedicated to current and essential themes in the digital communication market in Brazil. Focusing on sales strategies through WhatsApp and Instagram, automation and the use of chatbots, the channel has become a reference for companies and entrepreneurs seeking to understand and apply emerging trends in customer relationships
The Poli Digital Connection, monthly podcast broadcasted by the channel, brings in specialists to discuss topics such as customer loyalty, marketing strategies, artificial intelligence and how to boost sales, while educational videos provide detailed guidance on how to make the most of digital tools in business
Among the topics covered, the use of chatbots has gained prominence in some broadcasts, presenting itself as an essential tool to optimize communication between brands and consumers. Recent data shows that 64% of Brazilians now prefer to resolve their demands through messaging apps, like WhatsApp and Telegram. Ця поведінка, allied to the fact that 80% of consumers prioritize immediate problem resolution, reinforces the importance of technologies that promote quick and effective interactions
The use of technologies like chatbots simplifies customer service, saves time and improves the customer experience. It is a solution that meets the demands of an increasingly connected consumer, explain Alberto Filho, CEO of Poli Digital, that has contributed to this transformation by integrating tools such as the official WhatsApp API, allowing companies to automate services without losing personalization
Other technologies were also the subject of instructional videos, including solutions that increase conversion rates, they avoid cart abandonment and allow transactions to be made directly on WhatsApp, Instagram and Facebook Messenger. This feature is exclusive to Poli Digital, facilitating transactions between businesses and customers
A smooth and efficient shopping experience makes a difference in making online sales, keep customers satisfied and grow sustainably. Studies indicate that retaining a customer costs up to five times less than acquiring a new one, and technologies that promote quick and satisfying interactions are fundamental in this process, highlights Alberto
According to the CEO, the purpose of the channel is to help entrepreneurs sell more and better, making digital interactions as engaging and effective as in-person ones
Meet the channelhttps://www.youtube.com/@poli.digital
