According to the Confi.Neotrust, the expectation for this year is that revenue during the period from Thursday to Sunday of Black Friday 2024 will grow 9,1% compared to last year. This growth places the expected revenue at R$ 9,3 billion, reinforcing the importance of this date for online retail. Furthermore, Google data reveals that Brazil is the most optimistic country in Latin America regarding the use of AI. However, 50% of business leaders believe that customers still do not fully understand the possible applications of this technology
For companies looking to leverage their business, the adoption of artificial intelligence integrated with low-code solutions represents a good opportunity to accelerate digital transformation without requiring high costs and long development periods. With these tools, even companies that do not have large IT teams can optimize their operations and offer a competitive and personalized shopping experience, explain Lucas Felisberto, VP of Sales & CS at Jitterbit.
According to the expert, the combination of AI and low-code offers several benefits for e-commerce during Black Friday, how process automation for traffic increase, whether on sales platforms or in customer service channels. Another use pointed out by the specialist is that solutions ofmachine learningcan be trained to identify consumption patterns and automatically adjust prices or promotions, ensuring that profit margins are preserved while consumers find the best deals.
"By integrating AI with low-code e-commerce platforms", it is possible to implement solutions that make more accurate inventory predictions, avoiding both excess products and stockouts. This automation is particularly important, considering that fast and efficient logistics becomes a decisive factor for the success of sales during Black Friday. Companies that can deliver products quickly and without logistical issues are more likely to gain customer loyalty, comment Lucas.
According to the Jitterbit survey with Censuswide, the automation of routine tasks is an expectation of workers with the popularization of generative artificial intelligence, with 46% of interviewed workers highlighting the reduction in time spent collecting information from work systems and applications. Low-code solutions with AI allow the creation of testing environments to validate important functionalities, as price changes, promotions, shopping carts and payment and shipping options, making the journey on the least laborious date.
