In digital commerce, one of the biggest frustrations of consumers is in thecheckoutswhat are, many times, long and filled with unnecessary steps. This bureaucratic process not only prolongs the completion of the purchase, contributes to increase cart abandonment rates.
A study conducted by Hotjar, system that analyzes user behavior on the internet, points out that approximately 90% of consumersonlineabandon their carts if the pages take too long to load. The survey also indicates that an improvement of just one second in loading speed can increase conversions by 5,7%
In response to this problem, some companies are leading significant changes to simplify and personalize the experience ofcheckout, removing obstacles and making the purchasing process faster and more efficient
According toRenatto Moreira, CMO ofTicto, one of the sales platformsonlinemost popular for digital businesses in Brazil, reducing unnecessary steps and adapting the interface to consumer behavior not only speeds up the purchasing process, but also increases conversion rates and reduces cart abandonment. This user-centered approach demonstrates the commitment to making thee-commercemore efficient and pleasant, relates
Exclusive spaces for members
The specialist points out that creating a space for members that offers exclusive content and personalized promotions, drawing inspiration from successful models like that of Netflix, it is a good alternative. This subscription model helps to build a lasting relationship with consumers, increasing customer loyalty and customer lifetime value (CLV), at the same time it provides a recurring and predictable source of revenue for the company, reveals
Innovation and overcoming barriers
The adoption of these innovations comes with significant technical challenges. After all, maintain a system ofcheckoutthat it be quick at the same time, secure and capable of handling a large volume of transactions requires a sophisticated technological infrastructure. "Large-scale personalization requires the processing and analysis of large volumes of data to understand and predict consumer preferences", punctuate
The future of e-commerce
Solutions like this not only benefit consumers, but also establish new standards for the industry. "By providing a fast shopping experience", personalized and frictionless, it is possible to meet the current needs of consumers and anticipate future market trends, finalizes Renatto
