In recent years, digital transformation has revolutionized various sectors of society, including the tax, accounting and financial. However, specialists point out that, in 2025, the great differential for the market will be the simplification of processes. If a decade ago the priority was digitalization, today, the focus of companies is on making tax routines more agile and less bureaucratic
In this context, the adoption of solutions that integrate automation with data intelligence is growing, reducing manual tasks and improving decision-making. The forecast is that by 2026, 30% of companies will automate more than half of their network activities, according to a Gartner study
Regina Calil, vice-president of Bravo, pioneering company in Digital Tax Transformation for five years, argues that the complexity of operations should be the main point to be reformed by companies. "Technology alone does not solve problems if processes remain complex and inefficient". The challenge now is to simplify and optimize financial and tax management, claims the VP
Optimization strategies and the future of business operations
The adoption of the Business Process Outsourcing (BPO) model has been an efficient alternative to reduce costs and ensure regulatory compliance. According to a survey by the Information Services Group (ISG), 30% of companies reported that they plan to hire or expand business process outsourcing services in the next two years.
"By delegating areas such as accounting and taxation to specialized companies", businesses can focus on what really matters: strategy and growth, explain Gimenez
In light of this scenario, companies have been adopting strategic changes to align their operations with the need for simplification. The repositioning of brands and the expansion of services focused on automation and process optimization are some of the responses to the new moment in the market
An example of this trend is the recent restructuring of Bravo, what, in addition to expanding its scope of action to provide more comprehensive support in financial areas, accounting, payroll, allocations, implementation and support of systems, also underwent a brand repositioning
The company unveiled its new visual identity, that included two shades of blue — petroleum blue and royal blue —, and presents a more minimalist version of the logo. Conveying lightness and expertise, the new strategy reflects the company's commitment to innovation and accessibility. "The search for simplification is already in our DNA". This movement reflects our mission to make processes more intuitive and less bureaucratic for our clients, highlights the CEO
Furthermore, the new tagline of Bravo, ‘Simplify Everything’, synthesize this value proposition, promising to simplify all processes, from allocations to automation and system personalization.
Danielle Guerra, Marketing and Communication Manager at Bravo, reinforces that repositioning goes beyond aesthetics."Bravo is a partner that simplifies the customer journey", connecting them to technological solutions and ensuring agility and efficiency in their operations explains Guerra. According to the manager, the concept of simplification arises from the desire to facilitate operational activities so that companies can focus on what really matters: the growth of their business. "Simplification is not something new to us", but now we are externalizing this in a clearer and more inspiring way, explain
Tax reform and the simplification of corporate processes
The Tax Reform itself, scheduled to be implemented in stages starting from 2025, reinforces the need for simplification in the corporate environment. The proposal aims to reduce the complexity of the current system, unifying taxes and making the assessment more efficient
For the vice president, the companies that adopt a more simplified and automated model will get ahead in this new context. The Tax Reform represents a significant advance in the de-bureaucratization of the tax system. Companies that have already aligned with this logic of simplification will have a smoother and less burdensome transition, says the expert
If before the goal of companies was just to migrate processes to the digital environment, now the goal is to make them more intuitive and accessible. Therefore, the outsourcing of services gains strength as a solution to simplify business operations
In light of these changes, the message to the market is clear: digitalizing is no longer enough. The future of tax and financial operations lies in simplification, and companies that know how to integrate technology, strategy and process optimization will have a competitive advantage in the coming years, finalizes Calil
