Brazilian e-commerce continues to show accelerated growth, and the food sector is one of the major protagonists of this expansion. According to data from Nielsen, world leader in consumer intelligence, the revenue of e-commerce in Brazil grew 18,7%, reaching R$ 160,3 billion in the first half of 2024. Among the highlights of this increase is the food category, that recorded a growth of 18,4% on gross revenue, driven by the growing demand for fast-moving consumer goods (FMCG)
Nielsen's research revealed that baskets composed of Food, Beverages and Perfume and Cosmetics were the main drivers of growth in e-commerce, representing together 51% of the total orders. The shopping experience and the convenience of the payment and delivery process have been key factors for customer satisfaction, further increasing consumer confidence in this shopping channel
In this context, the Vapza, company specialized in vacuum-packed and ready-to-eat foods, is one of the players in the sector that has stood out in e-commerce, given that in the first half of 2024, the company recorded a 39% increase in e-commerce compared to the same period last year, consolidating your positioning in the digital market. The e-commerce of Vapza is constantly growing, result of various strategies and technical improvements. We expect the same evolution pattern in the second half of 2024, given that in August, we had a growth of 24,6% compared to the same period in 2023. This advance reflects consumer behavior, that seeks practicality, healthiness and safety when making online purchases, commenting on the CEO of Vapza, Enrico Milani
Innovative strategies
To support this growth trend, Vapza bets on a set of innovative strategies. The company has been investing in partnerships with digital influencers and promotional campaigns aimed at commemorative dates, like Black Friday and Christmas, with the aim of attracting and retaining new consumers. One of the main differentiators of Vapza in e-commerce is the Vapza Lovers Club, a loyalty program that offers immediate cashback in the shopping cart. The Vapza Lovers Club emerged as a strategy to value our customers. The more they buy and refer, more points accumulate and can be used, providing a real and direct benefit, explain Milani
With clients across Brazil and in 14 other countries, Vapza has stood out especially in the South and Southeast regions. Furthermore, according to the Head of Marketing, Liza Schefer,the company faces challenges in the digital environment, how the constant improvement of the shopping experience and adaptation to new market demands. E-commerce in Brazil is only growing, and we see this reflection in Vapza's sales. In this context, we are attentive to consumer needs and always looking for new ways to improve our online operation to reach our audience, composed of consumers who seek convenience without compromising on quality and healthiness, reinforces Liza
Vapza Alimentos completed 30 years in the market in 2024. Founded in 1994, Welinton Milani joined the company's shareholder structure in 1998 and, in 2007, with a solid view of growth potential, acquired 100% of the industry and made the brand a pioneer in the market for vacuum-packed and steamed food in Brazil
