In order to continue driving the credit journey in Brazil, Serasa Experian, datatech market leader, acquires the company SalaryFits, reference in the benefits marketplace and payroll loan lines that, in addition to connecting businesses and employees to Financial Institutions and Service Providers, enables the payroll deduction as a form of payment for the products, services or credits offered on your platform
The acquisition movement occurs aligned with Serasa Experian's portfolio expansion strategy, that has the democratization of credit as one of its main pillars. In this way, companies combine their expertise to expand business models and services in order to provide more information and transparency in the credit cycle and other products that have the functionality of payroll deduction
According to the executive director of new business, Fabrini Fontes, from Serasa Experian, we reinforce our purpose by constantly investing in new solutions that, in addition to enriching the credit ecosystem, manage risks and promote financial inclusion. Now, with the expertise of SalaryFits, that allows us to deliver more comprehensive solutions to the entire chain, we will continue to develop new solutions and optimize offers that leverage the payroll loan scenario
Financial emergency? Payroll loans are important for 8 out of 10 workers
A groundbreaking survey conducted by SalaryFits revealed that, for 8 out of 10 workers under the CLT regime (79%), the lines of payroll loans are good for covering financial emergencies. Furthermore, still according to the data collected, almost half of these workers, that act as CLT, they have already hired the credit option
Despite that, another cut of the survey shows that 22% of respondents do not know how to access the payroll loan, while 35% are still unaware of how it works. With the data, we identified that those who understand about the payroll loan tend to enjoy its benefits and access a much more sustainable line of credit. However, there is still a portion that has no affinity with the resource or even access to it – and needs attention. Providing access and knowledge to people not only optimizes their financial health, how is one of the ways to democratize access to credit in the country, finalizes Délber Lage, CEO of SalaryFits
