For companies that want to grow quickly, success comes from a well-structured sales strategy. This path, however, is not free of challenges. The constant pressure of competition and the difficulty in attracting qualified leads are common obstacles. Without an effective business strategy, these problems are enough to block a development journey
Research dataSales Overview, carried out in 2022 by RD Station, reveal that a large number of companies still underestimate the investment needed in the commercial sector. Only 34% have a person or team dedicated to data analysis, while 42% do not even regularly review their sales processes.
According toJhonny Martins, vice-president of theSERAC, corporate solutions hub, in addition to a reference in the accounting areas, legal, educational and technology, the ability to sell is essential for the success of any company. This mindset must come from leadership. The first and most important salesperson of a company is the owner himself, that must be at the forefront and understand the value of this competence to drive the business, affirms
According to the executive, the entrepreneur needs to adopt a sales-oriented mindset from the beginning of the business. No SERAC, we have a clear example. Our parents have always been good salespeople, even before they became entrepreneurs. This concept must be at the core of any company, evaluate
Jhonny believes that, by prioritizing sales, the owner of a company naturally invests in the necessary elements to strengthen the commercial area. Growing quickly requires more than relying on a single person or channel. The ideal is to build a skilled team, capable of multiplying knowledge, add value to customers and highlight the business differentiators, explain
The executive emphasizes that the founder of the company should focus on building strategies, in the closing of contracts, in strengthening the relationship with clients and in the search for new market opportunities. It is necessary to remember, however, that even if the owner has sales skills and inspires the team, he will need a well-trained team. It is essential for the founder to understand the importance of sales for the success of the business. Those who ignore this tend to underestimate the necessary investments in the area, affirms
For Jhonny Martins, the sales area can operate in various channels, like social networks, events and indications within the customer base itself. He reinforces, however, that any tactic is more effective when there is a solid foundation. This involves having business awareness, invest in quality training and have a well-prepared sales team. This effort must come from the owner of the company and be reflected in the entire team, закінчує
Check out four suggested ways by Jhonny Martins to develop a sales-focused mindset
For companies that want to grow quickly, success comes from a well-structured sales strategy. This path, however, is not free of challenges. The constant pressure of competition and the difficulty in attracting qualified leads are common obstacles. Without an effective business strategy, these problems are enough to block a development journey
Research dataSales Overview, carried out in 2022 by RD Station, reveal that a large number of companies still underestimate the investment needed in the commercial sector. Only 34% have a person or team dedicated to data analysis, while 42% do not even regularly review their sales processes.
According toJhonny Martins, vice-president of theSERAC, corporate solutions hub, in addition to a reference in the accounting areas, legal, educational and technology, the ability to sell is essential for the success of any company. This mindset must come from leadership. The first and most important salesperson of a company is the owner himself, that must be at the forefront and understand the value of this competence to drive the business, affirms
According to the executive, the entrepreneur needs to adopt a sales-oriented mindset from the beginning of the business. No SERAC, we have a clear example. Our parents have always been good salespeople, even before they became entrepreneurs. This concept must be at the core of any company, evaluate
Jhonny believes that, by prioritizing sales, the owner of a company naturally invests in the necessary elements to strengthen the commercial area. Growing quickly requires more than relying on a single person or channel. The ideal is to build a skilled team, capable of multiplying knowledge, add value to customers and highlight the business differentiators, explain
The executive emphasizes that the founder of the company should focus on building strategies, in the closing of contracts, in strengthening the relationship with clients and in the search for new market opportunities. It is necessary to remember, however, that even if the owner has sales skills and inspires the team, he will need a well-trained team. It is essential for the founder to understand the importance of sales for the success of the business. Those who ignore this tend to underestimate the necessary investments in the area, affirms
For Jhonny Martins, the sales area can operate in various channels, like social networks, events and indications within the customer base itself. He reinforces, however, that any tactic is more effective when there is a solid foundation. This involves having business awareness, invest in quality training and have a well-prepared sales team. This effort must come from the owner of the company and be reflected in the entire team, закінчує
Check out four suggested ways by Jhonny Martins to develop a sales-focused mindset
- Set well-defined goalsThe company needs to have specific objectives, measurable and achievable for short and long term
- Invest in trainingSelling is something that can be learned over time, therefore continuous education is the key to overcoming challenges
- Listen to the client's demandsGood sellers tend to be good listeners. After all, by understanding the customer's pain, it is possible to offer customized solutions to solve it
- Utilize technology to automate and analyzeFrom social networks to tools like CRM (Customer Relationship Management), there are many possibilities to analyze interactions and offer customized solutions
