Magalu, company that is digitizing retail, e o Sebrae comemoram o Dia Nacional da Micro e Pequena Empresa (5/10) com uma parceria inédita. To encourage sales of the more than 8,200 sellers in the company's marketplace that fit into the category, the institution will offer free shipping all day for those who purchase products marked with the "Buy from Small" seal
The initiative was made possible by Magalu Ads, company advertising vertical, that conducted a groundbreaking study with a base of over 350,000 partner sellers. The area identified that, amidst this amount of retailers, 8,246 of them have CNPJs registered as Individual Microentrepreneurs (MEI), Microenterprise (ME) or Small Business (EPP)
Our ecosystem has one of the largest audiences on the Brazilian internet. Provide access to this community of sellers and encourage, together with Sebrae, that they increase their revenue is completely aligned with Magalu's mission, says Célia Goldstein, director of Magalu Ads. "This", також, it is an initiative that shows that Magalu Ads has the potential to enable a creative solution for brands of all segments to offer a benefit both for sellers and for consumers, as is the case with Sebrae
There are millions of entrepreneurs who wake up in the morning and manage to get by, seek one's own livelihood and make the economy turn. With that, neighborhoods move, cities, municipalities, the country and contribute to economic development, with job creation, income and inclusion. This universe represents 95% of Brazilian companies, 30% of our Gross Domestic Product (GDP). They are the essentials, that fight all year round, they fight for a life, says Décio Lima, president of Sebrae. "For this reason", Sebrae has chosen the month of October – when is the National Day of Micro and Small Enterprises celebrated – to raise awareness among Brazilians about the importance of valuing small businesses.”
The "Buy from Small" partnership will take place all Saturday, 5, both on the Magalu website and in the app. The customer will have products from various categories, among them, clothing, decor and household utilities, to choose and help these small retailers sell more.
