Learn how to boost your e-commerce

Growing since the last decades, the projection for e-commerce in 2025 is R$234, 9 billion, with platform users generating 435 million orders and 94 million online purchases, according to ABCOMM (Brazilian Association of Electronic Commerce).To understand how to undertake in a vertically expanding market, Pedro Spinelli, CEO da MAP Educação em Marketplaces, treinou na Experiência de Mercado, the largest e-commerce event in the state of Rio de Janeiro. With valuable insights on the subject, The entrepreneur shared his experience at the panel "Pillars to drive growth: data, profitability and cash flow, focused so much on those starting in e-commerce, quanto aqueles que desejam impulsionar as suas já existentes empresas online.Here are the tips

1. Analyse the data before making any decisionAvoid that the impulsiveness of good sales months influences the management of the business as a whole. Entrepreneurs who make data-driven decisions can sell up to three times more by analyzing sales accurately year on year
   
2. Increase turnover by prioritising your contribution marginDê importância à sua margem de contribuição para aumentar a rentabilidade no volume total do seu negócio. Always analyse the number of orders versus products sold, deciding strategically which products increase the average ticket of your e-commerce and consequently, the revenue. 

1. Be careful with the use of ADSExamine the need for paid advertising and its relevance to your online store. It is important to pay attention to different metrics when making decisions.Always remember that there is a difference when working with paid traffic on your own e-commerce, e quando se trabalha em marketplace,em que um constrói a sua marca e outro a audiência é da plataforma

1. Keep your cash flow healthyTo ensure profitability in your business, it is important to look beyond turnover, focusing also on the company's operational expenses, always paying attention to your cash flow. Not knowing when and where to increase or decrease investment can lead to cash flow that cannot meet its own commitments

The expectation is that the national e-commerce market will grow by 15% compared to 2024, positioning Brazil among the major players in the segment for the coming years