A Rocket Lab, global company established in 2019 and recognized for driving the exponential growth of applications, announces the arrival of Lucas Santos as the new Partnerships Manager with Agencies for the company in Latin America. With a trajectory of over 16 years in the media market, the executive brings extensive experience gained in companies like ESPN, Abril Publishing, TripAdvisor, Live, Outbrain and RTB House, among others, where he played key strategic roles
At Rocket Lab, Lucas Santos will have the mission of consolidating the company as a reference in advertising strategy among industry agencies, especially in projects in the mobile segment. “The Brazilian market is at a crucial moment, in which agencies are increasingly challenged to deliver sophisticated results. And mobile applications need to be seen as part of a broad and complementary strategic approach. In this sense, Rocket Lab is positioned to be the ideal partner, offering agencies and brands the opportunity to develop these strategies creatively and efficiently, says the manager
The arrival of the executive reinforces Rocket Lab's commitment to providing complete and innovative solutions for its clients, including major brands like Natura, iFood and Carrefour. The company, that already operates in important markets in Latin America, Європа і Азія, like Mexico, Spain, Argentina and Brazil, since 2020, continues to expand its presence and strengthen its relationship with partners and clients in all regions
"Rocket Lab plays a key role in the global mobile media campaign landscape", driving the exponential growth of applications and transforming this market with your expertise. I believe that our ability to create integrated and personalized strategies is essential and complementary to the role of agencies, that are immersed in the day-to-day and in the needs of their clients. The entry of Lucas Santos strengthens our positioning, consolidating Rocket Lab as an indispensable strategic partner for agencies in Brazil and throughout Latin America, explain Daniel Simões, Country Manager of Rocket Lab in Brazil
