A Winnin – platform that uses proprietary AI to map cultural trends based on video consumption on the internet – has just released the2025 Relatório de Proteção de Dados, an annual report that guides brands on the main trends and challenges that are likely to shape the future of data privacy and security.
The analysis points to a scenario full of evolution, challenges and opportunities, and brings tips on essential tools to enhance work. We are providing responsible insights so that brands and companies can explore opportunities, anticipate regulations and build a data management aligned with the demands of the year, says Natasha Melo, Legal Director of Winnin
According to data from Winnin, entre janeiro/2023 a novembro/2024, the terms "Privacy and Data Protection" have seen a significant rise in interest, totaling on networks like TikTok, Youtube, Instagram and Facebook, more than 3 billion views and more than 149 million total engagements
The company also identified a growing interest in the terms "LGPD" and "Artificial Intelligence", in the same period. The technical term "LGPD" had a peak of engagement between May and June 2024, totaling over 70 thousand views. The term "Artificial Intelligence" is also gaining traction in engagement, adding more than 140k videos related to the subject in the same period
The report highlights, still, projections on new regulations from the National Data Protection Authority (ANPD) and provides practical guidance for organizations to strengthen their compliance and innovation
To access the full content and follow the detailed analysis, access thedirect report.
