Retail Media Networks, or simply RMNs) have become a valuable asset for brands and retailers. According to a new report from Criteo, produced by Coresight Research, "Retail 2025: 10 Trends Shaping the Retail Media Market", available in English, the global retail media market will total US$ 179,5 billion in 2025, representing a robust year-on-year growth of 15,4%. Third-party data, advances in AI (artificial intelligence) and closed-loop attribution should drive rapid growth
In recent years, more retailers launched RMNs due to their high margin potential, what, according to the report, is estimated at 70% in gross margin. Brands are increasingly investing in RMNs due to retailers' primary data that allows them to create and run highly targeted and personalized advertising campaigns. Advanced technologies such as AI and machine learning are further amplifying the value of this data, revealing new insights that help brands maximize the benefits of RMNs
Retailers have a significant opportunity to increase RMN profits in 2025. However, this will require important actions to differentiate one network from another as competition increases. According to the Criteo report, retailers, advertisers and technology companies will need to focus on these 10 trends to maximize RMN opportunities from 2025 onwards
Innovation and Technology
- AI (Artificial Intelligence) to provide next-generation ad automation and personalization
- Programmatic advertising will drive operational efficiency across all RMNs
- Ad formats will continue to expand
- Strategic partnerships to unlock off-site growth
Market Changes
- Retail media in-store will continue to be a channel for "testing and learning"
- Retail media will strengthen its position as a full-funnel advertising tool
- Retail media will drive the enhancement of primary data
Data and Measurement
- Building trust and transparency will be more critical than ever for RMNs
- Standardization of measurement to gain attention
- Emerging RMNs will disrupt the retail media ecosystem
"The retailers that are seeing the greatest growth and have managed to weather the storm of inflation and the contraction in consumer spending with the least impact are those who have intelligently diversified their revenue streams and invested in the development of advanced retail media networks", says the CEO of Coresight, Deborah Weinswig
AI enhancements have the potential to revolutionize retail media, and will be the driving force behind the next big leap in the sport, generating new opportunities for brands and retailers, affirms Tiago Cardoso, Managing Director for Latin America at Criteo. AI-based algorithms will enable the prioritization of top-performing products and real-time bid optimization, maximizing the efficiency of advertising spending and replacing mere impressions with measurable results. With the advances of predictive AI and machine learning, brands will be better positioned to anticipate consumer behaviors and make real-time decisions.”
To gain additional insights into each of these trends, consult the full report "Retail 2025: 10 Trends Shaping the Retail Media Market" (available in English), clicking here.
