Last year, the technology sector experienced aboomof new possibilities and remarkable advancements, from new opportunities in artificial intelligence to changes in the virtualization market, and Red Hat has joined its partners to meet these demands and pave the way for innovation. To help them stay agile in this dynamic sector, in 2024 the corporation presented the first phase of updates to its partnership program, offering a new modular structure of the program, standardized incentives and enhanced digital tools.
This year, it will not be different. Anchored in a co-creation module for products and technologies, new distributor engagement policies and courses focused on the importance of incentives and refunds to stimulate sales, the second phase of updates in the global partner program focuses on bringing more improvements to the partner side and assisting them in their business journeys alongside Red Hat
Co-creation Module of the partner program
In 2024, Red Hat has implemented a modular approach to its partner program, starting with three modules focused on Resale, Joint Distribution and Sale, designed to help clients achieve greater accuracy in the core activities of their businesses. Now, a new module, Co-creation, will be available in the coming weeks to further reward Red Hat's technology partners.
The Co-Creation module will be directed at partners who certify or validate their products and develop new solutions with the company's technologies. The course is particularly relevant for companies that identify themselves as independent hardware and software vendors (IHVs and ISVs), system integrators (SIs) and original equipment manufacturers (OEMs). Those interested in training will earn points for activities such as joint solution creation, validation and certification of Red Hat platforms and development of content and go-to-market strategies to bring these solutions to customers. The accumulated points will unlock various benefits, including training, sales, marketing and technical support within the platform.
Streamlining engagement with distributors
The company is implementing a distribution model to encourage greater engagement between distributors and their focused partners, helping to enhance skill development and improve the execution of product launch strategies in the market. This will enable relationshipsbusiness-to-business, empowering partners to choose a distributor of their preference, with which they will be able to develop a long-term plan.
Through the incorporation of activitiesgo-to-marketwithin the partner program modules to recognize value-added initiatives, how the joint creation of marketing assets, client demos, development of proof of concept and much more. This allows partners to earn points and rewards and enables the progression of opportunities in the generation ofawarenessof the client. By integrating these activities,Red Hat aims to recognize the performance of partner activities through more holistic forms of relationship in order to achieve higher levels of accuracy.
These go-to-market activities are included in all modules of the partner program. Therefore, regardless of how partners choose to work with Red Hat, they can be recognized and rewarded as they participate and interact with this content
Expanding incentives and reimbursements
Based on the latest updates from the global partner engagement program experience, Red Hat has been standardizing reimbursements and incentives for resale and distribution partners, to achieve greater visibility and more predictable growth. This is a global implementation to provide companies connected to the company with clear and advanced insights to maximize profitability, plan sales cycles more effectively and strengthen competitive positioning. The updated structure of refunds and incentives complements the contract registration incentives previously announced by the organization, what offers the greatest margin of opportunities for partners to successfully register and develop new businesses
Next steps
The transformation of the global partner program represents the company's commitment to promoting an open approach with the alliance ecosystem, be it to deliver impactful and personalized solutions for clients, be it to drive lasting changes in the structure of organizations. At the center of Red Hat's strategy lies the greatest autonomy among the different parts, so that everyone can benefit and have clearer growth opportunities
Throughout 2025, members of this ecosystem will receive additional updates to develop new business flows and stimulate a more holistic and collaborative market vision. Meanwhile, the news doesn't arrive,partners can find more information about the different program modules, go-to-market launch opportunities, the model aligned with the distributor and incentives in the Red Hat Content Center
