Everyone knows the great impact that some seasonal dates have on commerce and people's purchasing behavior regarding certain products, and with Easter, would not be different
According to the survey conducted by theWinnin, platform that uses proprietary artificial intelligence to map cultural trends from internet video consumption, Cacau ShowandLindtwere the most mentioned brands during the period, each with different strategies, but both with a great impact on consumers
Cacau Show was the brand that stood out the most during the period, leading the ranking of the most discussed companies about "Easter" on the main social networks — Instagram, TikTok, Facebook і YouTube — between 1 and 21 April, with1,6 milhões de menções. Lindt has secured second place in engagement share, with impressive1,1 milhão de mençõese leadership in user-generated content (UGC), evidencing the high public interest in their premium products
Furthermore, other brands, como Lacta, Bauducco and Tortuguita, also gained significant attention on social media with campaigns focused on last-minute shopping, chocolombas e peças ilustrativas, que mexeram com a imaginação do consumidor.
Owned Content, Earned and Paid on the topic of "Easter" on Instagram, TikTok, Facebook e YouTube de 01/04 a 21/04. Brazil. All genders and ages
Much earlier than Easter, about four months before the date, influencer reviewsthey were already circulating spontaneously on social networks focusing on the main releases of the period, como preços, packaging and new flavours
According to a survey published by theNexus, 52% of Braziliansthey intended to buy Easter eggs, even with the price increase caused by inflation and the rise in the average value of the Pascal basket
Being one of the most important dates for the Christian and Jewish calendars, Easter goes beyond religious celebration and consolidates itself as a strategic moment for commerce. The traditional chocolate eggs are part of the imagination of young and adults, making the period highly attractive for marketing actions and promotion of seasonal products
