According to the Brazilian Electronic Commerce Association (ABComm), e-commerce is expected to grow 10% in Brazil in 2025, surpassing a revenue of R$ 224 billion. Much of this is due to the mobilization of various retailers to adopt payment processes to boost sales, how the acquiring
For Felipe Negri, CEO ofPinbank, one-stop-bank-provider with a complete ecosystem of financial solutions, this alternative is a strategic differential to ensure sustainable growth and competitiveness in the market. "It is a technology that paves the way for brands to increase their conversion rates and serve consumers more efficiently", say
Although it is ideal for online stores, the executive also emphasizes that this system can be a driver of sales in physical retail. "Besides facilitating card payments", the format has characteristics that suit the specific needs of each business, complement
Improvement of Customer Experience (CX)
The main differentiator of acquiring lies in the ability to promote agile transactions. It is a solution that helps the company process a large volume of payments with different cards, bringing automated processes and without human errors, explain the fintech executive
Due to this dynamic, customers tend to give up less on their purchases, once the Baymard Institute reveals that about 17% of cart abandonments occur due to complex and lengthy checkouts. The institute also points out that operations with these characteristics caused an average dropout rate of 70% in 2023
In addition to agility, Negri also adds that acquiring contributes to promoting better shopping experiences due to its ability to generate strategic insights. Companies can collect and analyze data related to transactions, that show the ways for brands to adapt to market trends and new consumer habits, punctuate
Fraud reduction
Another important advantage of acquirer services is protection against online fraud attempts. A recent survey by DataSenado conducted in partnership with Nexus, illustrates this challenge for e-commerce by revealing that one in four Brazilians fell victim to digital scams in a 12-month period
A conquest of Pinbank itself reinforces this benefit. The fintech received the highest award from MasterCard in the category "approval rate and fraud in card-not-present (e-commerce)", demonstrating your ability as a buyer to serve high-volume markets, positively impact the customer experience and provide the strongest barrier against these criminal attacks
The CEO emphasizes the importance of the service in this regard: "More than being optimized, acquisition is an approach that brings a higher acceptance rate from the public and companies due to being secure. For brands to perform well throughout the year, they need, first of all, gain the trust of consumers and prove to them that they have solid financial management within the digital environment, закінчує.
