TheCustomer Day, celebrated on September 15, it is an opportunity for companies to strengthen their relationship with their consumers and boost sales. With the date gaining more and more relevance in the retail calendar, businesses of different sizes seek strategies to attract, engage and retain your customers.
Among the most used strategies by retailers is the personalization of offers. Knowing the profile of consumers and segmenting the audience based on their preferences and shopping habits can increase the chances of conversion. Fernanda Clarkson, CEO of SuperFrete, recommends the adoption of some specific strategies, how
- Free shipping offers and exclusive discountsShipping is one of the most important factors in the online purchasing decision. Free shipping or exclusive discounts on shipping during Customer Day can be a major differentiator to attract consumers
- Partnerships with logistics platformsFernanda points out that, for small businesses,counting on partner platforms like SuperFrete to simplify freight management can be a significant differentiator. "By simplifying shipments and reducing shipping costs by up to 80%", companies can offer better delivery conditions and increase their conversion rate,"comments
- Targeted Marketing CampaignsUsing targeted digital marketing campaigns can help the company reach its target audience more effectively. Investing in targeted ads on social media and email marketing with personalized offers are tactics that yield good results,recommends
- Betting on Customer ExperienceClarkson highlights the importance of providing a good shopping experience. In addition to offering good prices and delivery conditions, it is essential to ensure that the buying journey is intuitive and pleasant. An efficient service and a simplified purchasing process can increase the chances of the customer returning.”
- Loyalty and Rewards ProgramsCreating loyalty programs that reward repeat customers can also be an effective strategy. Customers like to feel valued. Offer reward points, discounts on future purchases or early access to new collections can encourage new purchases and increase retention,"explains"
Success case: Maiana Rodrigues Atelier
An example of how these strategies can drive results is the case of theMaiana Rodrigues Studio. The artisan, that already has more than 400 thousand followers on your business profile, started by selling pieces online to generate extra income and today already ships its exclusive products even abroad
Since the beginning of your business, Maiana relies on SuperFrete for the shipping of its products. The platform, that was a recommendation from another artisan, facilitates the shipping routine, with the agility of generating shipping labels from a mobile phone or computer without needing to leave home, besides allowing a much cheaper shipping for your customers
Thus, Maiana has more time to dedicate to creating new pieces, strategies and valuable content, that not only drive your business, as well as inspiring thousands of other women who also have crochet and crafts as a source of income. Specialists recommend that, to celebrate Customer Day, companies must plan their actions in advance, segment the audience well and use various channels to communicate the offers.
