Julia Neves, teacher of the SEO Analyst course at ESPM and founder of Optimiza Marketing, specialized SEO consulting, share four essential tips for entrepreneurs who are starting their businesses.
According to the expert, the sooner the entrepreneur starts, you will see the results more quickly, and the first step should be the creation of a website. Social media is great for engagement and content virality, but they are not permanent. Relying on them as the only source is like building a house on rented land. Therefore, have a website.”
Here are four tips on where to start
Create quality contentProduce content that answers the questions of your potential customers, like blog posts. Use tools like Semrush or Google itself (people also ask and related searches) to identify the main questions about a topic. Compile this information into high-quality content, showing how your product is the ideal solution
Optimize the main pages of your websiteAdd keywords to title tags, description and content of the main pages of your site. Think about how people would find each of these pages. Use lightweight images and optimize the alt text, making your pages ready for search engines
Doing local SEOIf your business has a physical location or operates in a specific area, create an account on Google My Business and fill in all the information about your store. Print a QR Code to request reviews from your customers and place it in a strategic location, increasing your authority and visibility in local searches
Metric your actionsTools like Google Analytics and Google Search Console are free and easy to use. Create an account and follow the step-by-step process to measure the results of your actions. Understand where there is room for improvement and where you can invest more
Following these tips, the entrepreneur will be on the right track to make the most of SEO and drive the growth of their business
