The process of redesigning and reformulating a brand's identity serves to modernize it and reposition it in the market, aligning your values, mission and vision, in addition to better meeting customer expectations and standing out from competitors. "For a rebranding to succeed, it is necessary to study the scenario and create a strategic plan for a careful and successful implementation", advises Paula Faria, co-founder and CEO of Sua Hora Unha.
Some factors may drive the need for this renewal, how: dispute over the use of the brand; expansion of the target audience and incorporation of a broader audience; greater recognition; expansion and growth; innovations, among others."Knowing how to identify the right moment for this change is essential because it ensures that the company remains competitive and aligned with the needs and expectations of the sector", comment Faria.
The businesswoman prepared a list with five tips to help you succeed in your transformation process, дивіться:
How is the market?
The first step is to conduct research and analyze the market of operation. You need to understand in depth what is happening in your area, what your competitors are doing and the current perception of your brand. In this way, you will be well prepared for the next steps, so don't skip this part, reveals the partner
Be objective
Establish a specific and measurable purpose for the rebranding. "Be to increase visibility", reach new audiences or modernize your company's image, "set a goal for your focus to be directed towards achieving it", account Paula.
Your second chance
This change is for your network to grow and succeed. Mainly for those who were not having good results before, so face and embrace the repositioning as a second opportunity to do things differently and get it right where you were making mistakes.
"It is important to ensure that the new identity is consistent across all channels and communication materials", points to the CEO.
Patience
Do not follow your planning in any way, have peace of mind to carry it out carefully. Immediacy and lack of organization can make you skip fundamental steps. Create a detailed plan for the rebranding launch, including schedule, budget and specific stages, orient Faria.
Transparency
Maintain transparent communication with your employees, collaborators and audience. "It is essential that your employees and clients understand the reasons and benefits of the changes", закінчує
