AQuality Digital, company listed on BM&FBOVESPA and a reference in innovative digital solutions, announces the completion of the acquisition ofDrivenTechnology, specialized in solutions for the evolution of digital channels for large companies in the Brazilian market
With that, the brand Driven Technology becomesDriven Technology by Quality Digitaland its solutions become part of the Digital Strategy business unit, Growth and E-commerce of Quality
With this evolution, Quality Digital establishes itself as the first company to unite technology and digital communication, positioning itself as Intelligence Driven Innovation, when combining data, business and innovation in the implementation of digital channels. "Now, the solutions of both companies will encompass the definition of business strategies, digital strategies, process management, marketing automation, sales funnel, customer relationship and measurement of results. The Digital Strategy unit, Growth and E-commerce involves collection services, analysis and optimization of results based on data, affirms FabrizzioTopperCEO and Co-Founder of Driven Technology.
Specialized in digital transformation, Driven Technology offers a wide range of solutions for channel digitization, from strategic planning to implementation. Your omni commerce projects deliver strategic design, applied to business modeling, consumer journey and customer experience. Driven has six areas of operation: Experience Design, Business Modeling, Data Intelligence, Tech Lab, Creative Lab and Performance Lab. The company has projects carried out in 15 countries, with more than 20 awards and around 1.400 projects completed throughout your journey
The new initiative aims to more precisely address the marketing needs of large companies, combining consulting and technology implementation. We will provide our clients with more cost reduction, increase in content reach, improvement in productivity, more accurate decision-making, improvement of engagement and conversion, optimization of more complex or creative tasks and improvement of omnichannel relationships with customers, affirms Britto Júnior, CEO Quality Digital
Beyond the Data
According to Forrester, global research and consulting company that provides insights on the impact of technology on businesses and consumers,the estimate is that global spending on marketing technology will exceed US$ 215 billion by 2027, an annual growth rate of over 13%. This year, the amount should reach US$ 148 billion. This expansion is a reflection of a series of factors, but mainly from the unprecedented technological evolution we have seen in recent years (we are in the era of AI and data, after all
TheGrowth Report reportfrom Twilio Segment, it points out that 40% of companies face obstacles due to low data quality or lack of infrastructure. However, those that implemented CDPs (Customer Data Platforms) observed a 32% increase in their growth between 2022 and 2023, against 21% among those who did not adopt the platform. Not coincidentally, the study indicates that 24% of companies plan to reduce their investments in CRM over the next 12 months, probably because they will migrate them to CDPs
The ISG Provider Lienscompare the advantages and strengths of a martech highlighting transparency about the strengths and weaknesses of service providers and the differentiated positioning of service providers in relevant areas
