Microsoft announced today two changes in the organization. After almost six years leading the Brazilian subsidiary, Tania Cosentino will become General Manager specialized in Sales for the Security Sector of Microsoft Latin America. Priscyla Laham will be the new president of Microsoft Brazil. Priscyla Laham is an experienced executive with over 25 years of experience in Technology, Consumer Electronics and Online Services, acting in different Marketing positions, Sales, Partnerships and Product. She started her career in the consumer segment, but soon migrated to technology, working for IBM and then joining Microsoft in 2000. Over 14 years at Microsoft, held several positions in the USA, Argentina and Uruguay. Priscyla também atuou como Diretora de Vendas no Facebook/Meta antes de retornar à Microsoft em 2017 como Vice-Presidente de Vendas para o setor de Consumo. Since July 2023, she is vice president of ISV partnerships for Microsoft Americas, leading the teams from Canada, Latin America and the United States
In his new position as president of Microsoft Brazil, Priscyla will focus on continuing to support and accelerate the digital transformation journey of Brazilians through technologies such as artificial intelligence and cloud services, allowing the Microsoft ecosystem and its customers in Brazil to take advantage of business opportunities and continue growing through innovative and secure solutions. The executive has a degree in marketing from the Higher School of Advertising and Marketing (ESPM), has an MBA from Insper and, in 2013, completed the Executive Program at Stanford University
I am extremely honored to have the opportunity to lead Microsoft Brazil and to be part of such a passionate team, talented and deeply committed. We are experiencing a unique moment, in which the adoption of Artificial Intelligence and the use of cloud platforms are decisive on the path to the country's inclusive growth and prosperity. Microsoft plays a key role in supporting customers and partners to achieve success through technology. I believe we have powerful tools in hand that can help solve issues that are relevant to society and the planet, in addition to boosting Brazil's competitiveness, highlighted Priscyla
Priscyla brings with her extensive experience in various segments of Microsoft. I am sure that your broad vision of business and operations will be key to our growth in Brazil, Tito Arciniega stated, president of Microsoft Latin America. "Tania is a truly inspiring leader who leaves a remarkable legacy within the largest subsidiary in Latin America". I firmly believe that your extensive management experience will significantly contribute to strengthening the security sector in the region, which remains a top priority for our company, emphasized the executive
Tânia Cosentino has led Microsoft Brazil since January 2019. Under your management, in 2019, the Women Entrepreneurship (WE) program was created, to strengthen female entrepreneurship in technology-based startups, and in 2020 the Microsoft More Brazil plan, that supports initiatives to encourage the use of technology as a driver of the sustainable economic development of the Country. The executive is an electrical engineer by training and has over 40 years of professional experience, most of it in multinationals in the electrical and industrial automation sectors, she was the first woman to assume the presidency of Schneider Electric, where it entered in 2000. In 2013, became president of South America and, in 2018, took on the global vice presidency of quality and customer satisfaction. He has received more than two dozen awards; among them, was honored by the Institute of Engineering with the title of Eminent Engineer of the Year (2022) and was elected by Forbes magazine as one of the best CEOs in Brazil (2024). In her new position as General Manager specialized in Sales for the Security Sector of Microsoft Latin America, Tania will focus on accelerating the security journey in the region, an area where companies and end users are experiencing one of the most complex scenarios in history, with keyword attacks increasing exponentially –more than 10 times compared to what they were in 2022 – and entire cyber economies built around cybercrime, beyond the challenge of a highly complex regulatory environment
I am very motivated to contribute to the growth of business in the security sector in Latin America. The region has enormous potential for growth in the adoption of AI and cloud services and, for these technologies to truly elevate human potential, they must, in the first instance, will be safe. With the constantly evolving threat landscape, "security must be the priority of all organizations", Tania Cosentino finished
