Artificial intelligence is transforming the landscape of e-commerce, providing a revolution in the way consumers buy and how companies sell. From personalizing the user experience to predicting market trends, AI provides tools that transform the shopping journey and increase the operational efficiency of online sales platforms.
According to a survey conducted by eCommerceDB, the global economic impact of AI could reach 15,7 trillion dollars by 2030, driven by benefits in productivity and consumption.
According toRenatto Moreira, CMO ofTicto, one of the main online sales platforms for digital businesses in Brazil, the ability to provide personalized recommendations is one of the main differentiators of AI. With machine learning algorithms, it becomes possible to analyze users' browsing and purchase history, as well as behavior patterns to suggest products and content of your interest. This type of personalization enhances the user experience, increasing conversion rates and the average order value, reveals
Virtual assistants and chatbots programmed by Artificial Intelligences are transforming customer service. These tools are capable of answering common questions, provide information about products and, even, guide users through the purchasing process, enabling a more personalized and real-time interaction, affirms
Optimization of the purchase journey
Renatto points out that AI allows for a detailed analysis of consumer behavior. "In Ticto, for example, our system monitors every user interaction, from navigation to the completion of the purchase, enabling the use of this data to optimize sales funnels. If a customer abandons the shopping cart, for example, algorithms can identify patterns that led to this decision and suggest adjustments to the interface or offers to reduce cart abandonment in the future, relates
Machine learning algorithms have the ability to create advertising campaigns that adapt in real time based on user behavior. This includes determining the target audience and optimizing ads on platforms like Google Ads and Facebook, increasing the effectiveness of campaigns while reducing investments, punctuate
Future of e-commerce with AI
The goal of Artificial Intelligence in e-commerce platforms is to create an intuitive and frictionless experience. The applications of AI are redefining the interactions between companies and their customers. We can expect the buying journey to become increasingly efficient, benefiting both consumers and retailers, закінчує
