RCS is no longer a complete novelty in the market, but, until today, many companies are still understanding all the benefits they can gain from the potential of this tool. In the face of so many doors that can be opened with this communication protocol, Pontaltech is opening another one of them. The company has just announced the launch of RCS Connect, new version of this messaging system that integrates various functionalities and technologies into a single platform aimed at improving consumer communication with their brands
Innovating in front of such a traditional messaging market is a challenging task. After all, until today, SMS and email are still strongly common strategies in the communication of many companies with their customers. Only the short messaging system, as proof of this, presents an average open rate of 98% by the population, according to data from the Text Message Marketing Report. The second one, according to other data from Shopify, is considered by 41% of B2B companies as the best channel to sell and advertise products
Among the more "modern" options, WhatsApp is also a channel widely explored by the national market – but that, at the same time, has already been receiving the adjective "worn out" from many businesses due to its limitations in use and price. "The RCS stood out", in this scenario, as a more flexible and resource-rich solution. We sought to explore its functionalities long before the market itself began to ride this wave and, now, we are taking another step forward to bring the best of this protocol to companies and consumers themselves, explain Allanis Grum, PO of RCS at Pontaltech
In general, the use of RCS in corporate communication strategies can increase the chances of the customer engaging with the brand by 74%, more than 35 times more likely that the message will be read compared to those sent via email, according to data from Pontaltech itself
Thinking about it, the launch of RCS Connect aimed, justly, embed innovative and efficient technologies that provide greater interaction and engagement between the parties. In addition to the rich content – that include cards, carousel and interactive buttons – this modality includes the conversational function of this protocol, chatbots and humanized service for everyone
In this conversational option, companies can create more complete journeys for their customers, інтегруючи, via API, the experience of chatbots with already developed automated flows. These bots enhance customer service support, in addition to assisting in mapping the responses based on user interactions, providing instant information that enables a personalized and interactive experience, complement
Along with multimedia resources, will it be possible to send rich messages with images, videos and audios, document sharing, use of gifs and emojis, and integration with other social media platforms – supported by the embedded use of generative AI and omnichannel intelligence in this union. All of this, it is clear, without losing sight of the central point of good communication between the parties: humanization
Here, the P2A modality stands out as a major differentiator, in which users themselves can start the conversation with their companies through RCS. This provides a greater sense of power and autonomy on their part, ceasing to be merely receptive to this communication as occurs in other options of many messaging systems
Your growth in the market can make a huge difference in the relationship between companies and consumers, mainly, providing one more robust and complete option to compete, directly, with one of the channels most used by brands currently in this communication: WhatsApp itself
The RCS has highly competitive modalities with the green one in terms of features and resources, allowing companies to no longer be limited in terms of use in this other channel and be able to, in this way, enjoy a robust and secure platform to reach your target audience
Those that incorporate this modality into their strategies may achieve a higher ROI, as well as a more engaged and assertive communication with the target audience, for a more affordable price and unified rates in this service bundle. "We always strive to go beyond what RCS can offer at its best and", now, we are confident that this new modality will bring much more practicality, comfort and assertiveness in companies' communication with their clients, so that they have greater autonomy in this conversation and have increasingly better experiences, finalizes Allanis
