A Filtrify, specialized platform for affiliate tools, achieved a revenue of R$ 2 million without any external investment, a model known as bootstrapping. The accelerated growth reflects the increasing demand for new ways to make money online. According to a survey by the Real Time Big Data Institute, 48% of Brazilians seek extra income to manage monthly expenses, what drives the affiliate market and solutions aimed at this audience.
With 14 thousand active clients, Filtrify has become a key player for professionals who sell info products and physical products online. Its growth was driven by the recommendation of professional affiliates, that earn millions a year and saw in the company's solutions a great competitive advantage. This approach, that is adopted by a small portion of startups, it is becoming increasingly common in the world of technology companies, reflecting a global movement towards growth with financial responsibility. Our growth happened organically. When the major affiliates tested our tools and realized their potential, they started to indicate them for their audiences, that amount to around 3 million people, explain Paulo Silva, CEO of Filtrify
Behind this growth is the trajectory of Paulo Silva, professional with over 20 years of experience in the technology sector. Before founding the company, he had already worked on the creation of startups in the areas of games and fintechs, besides having worked in large companies like B3, Natura and JBS. He was also CTO of Willbank, experience that reinforced your strategic vision on technology and sustainable growth
The strategy that propelled Filtrify was the ability to negotiate with digital marketing influencers. From the moment one of the big names in the sector adopted and publicized the tool, other influencers started to promote her, generating a continuous traction effect. This organic approach allowed the company to expand its user base without needing to resort to external investments
What differentiates the company in the market is the offer of a complete suite of solutions for affiliates. Currently, whoever wants to operate in this segment needs to hire several separate tools for each stage of the sales process, what can be expensive and complex. Filtrify resolves this problem by offering an integrated set of solutions, facilitating from lead generation to final conversion. "Our goal has always been to simplify the affiliate's journey", giving him all the necessary tools to make his first sale and scale revenue more easily, highlights Silva
With a heated market and a growing customer base, Filtrify establishes itself as the top choice for affiliates looking to turn their search for extra income into a profitable business.The combination of technology, strategy and an engaged community continue to drive the company's expansion and strengthen its position in the sector
For the future, the startup does not rule out future fundraising, but already considers higher flights given the consolidation of the MVP (minimum viable product) and the start of traction
