In this fast-paced world, where everything changes all the time, it may not seem to make sense to structure an annual plan for your brand or company. After all, will know what kind of technology, trend or fashion invention this people will create in the coming months, or who knows, in weeks
However, for Vinícius Izzo, founder of theSalespunchand the director of ABRADI-PR, strategic planning has never been so crucial for companies, especially for small and medium. Having well-defined objectives and a clear plan allows for anticipating trends, "to adapt quickly and correct the course without losing focus on the mission", affirms Izzo
According to theWGSN (Worth Global Style Network), one of the leading global authorities in trend forecasting, the traditional 4Ps of marketing (product, price, point of sale and promotion) are being replaced by the 4Cs – content, культура, trade and community. Planning has become more crucial than ever. And whoever does not do it, you could be putting your entire business at risk, mainly small and medium enterprises, highlights Vinícius Izzo
According to the expert, a well-structured plan not only helps companies anticipate trends, as well as ensuring its survival and growth. Without integration between the marketing and sales teams, companies miss opportunities and waste valuable resources. Collaboration between these areas is essential for sustainable and scalable growth.”
The synergy between marketing and sales
The digital marketing specialist emphasizes that the integration between marketing and sales is no longer an option, but one more need. When these areas work together, the impact on the results is exponential. Marketing acts as an intelligent radar, attracting leads, while the sales time, with your market knowledge, adjust the strategies continuously, explains the director of ABRADI-PR
The integrated model results in shorter and more efficient sales cycles, increase in the conversion rate and, consequently, a better return on investment. The union of these areas creates a more consistent and satisfying shopping experience, in addition to allowing for predictable and sustainable growth, complete Izzo
Challenges and opportunities in 2025
The year 2025 promises to bring new challenges and opportunities, with the rise of generative AI and new possibilities for product and service personalization. For Izzo, the scenario requires companies to create unique experiences and invest in data-driven strategies, capable of predicting consumer behavior more accurately
We are living a technological revolution. The companies that do not adapt to these new trends, how intelligent process automation, they can be left behind. But, at the same time, there is a vast field of opportunities for those who planned and executed with agility, affirms Vinícius Izzo
Structuring the planning: strategy, tactics and operation
Vinícius Izzo concludes that the success of any planning depends on the clarity of the objectives and the execution of the defined steps. The planning must be structured at three levels: strategic, tactical and operational. It is necessary to know where we want to go, how are we going to get there and, mainly, what we need to do on a daily basis to achieve our goals, resume
The specialist also emphasizes the importance of using clear statistics to measure success. Defining KPIs and regularly tracking progress is essential to ensure that the team's efforts are always aligned with the company's objectives.”
In an increasingly competitive market, an effective planning, combined with the integration between marketing and sales, it can be the differentiator for companies that want to thrive in 2025 and beyond
