Підприємців у країні вже є 30,1% населення від 18 до 64 років, приблизно 42 мільйони людей, з зростанням перебування на ринку, переходячи з 10,4% в 2022 для 11,9% до 2023 бізнес з більш ніж трьома з половиною роками, еквівалент до 17 мільйонів людей, згідно доповіді Підприємство в Бразилії 2023, Глобального монітора підприємництва (GEM, абревіат в англійській мові). Проведена Національною асоціацією студій у підприємництві та управлінні дрібних підприємств (Anegepe) у партнерстві з Бразильською Службою підтримки микро та дрібних підприємств (Sebrae), дослідження також вказує на зрілість в мотивації, в яких підприємці з необхідності відступили з 47,3% до 38,6%; для ⁇ заробити життя ⁇ з 82% до 74,1% поки ⁇ зробити різницю у світі ⁇, або здійсни з метою, досягнув уперше найкращого розміщення в рейтингу з моменту створення цієї історичної серії, просуваючи від 75,2% до 76,5%.
Інтимули в франчайзингу
Розглядаючи потенціал підприємництва в Бразилії, експерти з сегменту франчайзів підкреслюють роль корпоративних університетів як підтримувачів довголіття та стимулювачів кваліфікації в бізнесі. Для Луїз Пауло Teixeira, віце-президентом вертикалі Освіти від300 Екосистема Високого Впливу, a corporate university ensures the uniqueness of knowledge in the network with specific learning methods, he exemplifies the benefit of technological platforms, where it is possible to reduce costs, generating accessibility, capillarity and simultaneity. Investing in training is directly connected to the sustainability of the business and the results at the end. What may seem expensive to some today, if corporate education is not implemented, it could become an even greater economic burden in the future, the network will lose standardization and motivation, generating continuous and frequent micromanagement. If we consider the inevitable turnover of employees at the retail front, the absence of continuing education strategies that corporate universities offer, the business will be exposed to potential insecurity and instability, explain
In the same line, Cristiano Corrêa, vice president of the Management vertical, also 300 High Impact Ecosystem, it is recommended that the courses aimed at franchisees provide a knowledge path that involves both hard skills and soft skills, besides understanding the moment of each entrepreneur. A well-trained network at all stages, and continuously receives knowledge, it makes the franchisee more confident to make changes when necessary and to convey to their employees an increasingly greater possibility of growth. It takes a lot of encouragement for brand owners to have this awareness, that close monitoring makes all the difference, besides the investment in professionalization so that the business has balance and does not suffer from ups and downs, evaluate.
In practice, courses and mentoring transcend the professional and make a difference in the personal sphere
With almost two years in operation, a UniMQ, corporate university of theМоя Quitandina, startup технології в роздрібні який працює на моделі франшизи мінімаркету автономного, has already trained a total of 171 people who have gone through the courses of the institution created by the franchise. "We created UniMQ in order to make entrepreneurs' businesses more sustainable and profitable by aligning methodology and practice", an initiative that serves as support from before the store opening to day-to-day management, maintaining excellent operational standards in our stores, says Douglas Pena, CRO of My Little Grocery Store.
Currently, the courses involve topics such as sales, retail and consumer experience in five modules, UniMQ periodically adds new modules and themes to the platform, this reflects on the number of people taking the courses, that is always high. Continuous learning is of utmost importance to leverage the success of entrepreneurs who join the franchise network.We recently included Excel courses, of written and verbal communication, grammar, personal finance, management of personal and professional life, that is to say, courses that will bring knowledge in other areas, inclusive in the personal sphere, and that will help make them not only better entrepreneurs, but better people, reveals the executive
To measure the results, the franchise counts as a 'Franchisee Success Team', which is divided by themes: finance, sales, visual merchandising, marketing, technology and shopping. The daily work of this team is to monitor what the franchisees are managing to use from all the learning and materials provided by the brand. This team also identifies what can become a course or mentoring, and these memories happen weekly, bringing practical examples of how to apply everything that has been learned in the training, explain
Still, to offer certified training, UniMQ today has a partnership with the Pontifical Catholic University, of Rio Grande do Sul (PUC-RS), so that the franchisees and employees of Minha Quitandinha can take postgraduate and specialization courses at a discount. We are also working with other universities, with the idea of bringing new partnerships and new possibilities for everyone, it helps.
University in holdings generates an increase in the average ticket and purposeful work across various brands
With the aim of promoting the training of franchisees and employees, theImpettus Group, one of the largest holdings of bar and restaurant franchises in Brazil, that owns the Espetto Carioca networks, Мане, Buteco Your Rufino and Blessed, implanted Impettus University, in the second half of 2023, to increase the sense of belonging of more than 2.000 employees of the franchised units. "Besides the exchange of knowledge", everyone feels part of the holding, for the in-person experience at our headquarters shows the greatness and strength of being Impettus, through a moment of exchanges combined with the reinforcement of our values, affirms Bruno Gorodicht, director of new business for the group.
With a pilot project started in 2021, an increase in average ticket was observed in stores that underwent the training experience. "The enchantment of the employee was also identified", that approached the franchisor and the other units understanding themselves as part of a whole and seeing their work with a broader purpose. This was mainly noticed in the customer service area, reveals Gorodicht
So far, courses focused on sales service have already been offered, strategic and personal planning, food manipulation and management: finance, taxes and governance. The courses last from one and a half to three hours and participants receive an internal participation certificate. The monitoring of course results is seen in day-to-day activities and, in cases, more practical, accompanied by established goals and monitored by the operational sectors, explain
There are also courses that are intended only for the franchisor's audience, like personal finance and presentation techniques. It is important to emphasize the significance of people being heard in these created spaces, so that they can not only learn to exchange experiences, but also how to express themselves. The focus on people and personal growth was what led the Impettus Group to develop the "Impettus University" project, закінчує
