This year's Father's Day promises to be more economical, as indicated by a survey conducted by Koin, fintech pioneer in online purchase installment with 'Buy Now' solutions, Pay Later, Pay Later. The research, that mapped the purchase intention of consumers, revealed that almost 70% of Brazilians plan to spend between R$ 51 and R$ 250 on gifts for their parents
Відповідно до даних, 39,8% of respondents intend to spend between R$ 51 and R$ 150, while 30,1% plan to spend from R$ 151 to R$ 250. Other 7,3% said they will spend between R$ 251 and R$ 350, and 5,7% plan to invest between R$ 351 and R$ 500. A share of 8,1% of consumers are willing to spend between R$ 501 and R$ 1000, and 8,9% stated that the value of the gift can exceed R$ 1,000
As for the type of gift, 25,2% of consumers are expected to choose clothing and accessories, 16,3% for perfumes and personal hygiene products, and 10,6% for footwear. The research also showed a decline in preference for electronics, that were chosen by only 8,1% of the participants, in contrast to the 2023 research, where they had the greatest prominence
The survey also highlighted the changes in payment methods. About 24,4% of consumers intend to use installment payment slips, while the installment pix and the traditional pix will be used by 8,9% and 6,5% of consumers, respectively. The credit card remains the leader, with 47,2% preference, followed by money, з 8,9%
"Our survey shows that the Brazilian consumer is adapting to new payment options", looking for alternatives that are not too heavy on the wallet and avoid credit card debt, says Juana Angelim, Chief Operating Officer Koin
The data indicates a trend of greater propensity for installment payments, with 40,7% of consumers planning to split the payment into two installments, 22% in up to five installments and 17,1% in more than five times. Only 20,3% of respondents chose to pay in full
The survey was conducted between July 29 and August 2, with the participation of 150 people
