With the corporate market becoming increasingly competitive, Brazilian companies are betting on a new approach to talent development: continuous feedback. According to a recent survey conducted by thePanda foot, in partnership with theImpulse, People Tech specialized in increasing the capacity and productivity of medium and large companies, regular feedback has stood out as an effective strategy to promote professional growth and increase productivity in teams
Continuous feedback: a rising trend
The study reveals a striking fact: 36% of companies already hold regular feedback sessions between managers and employees, showing a clear trend towards continuous and interactive communication. On the other hand, only 16% still use formal annual evaluations, 30% opt for individual follow-up meetings. This movement reinforces the growing preference for practices that prioritize constant dialogue, instead of isolated assessments
Another important piece of data: only 17% of HR professionals use specific tools or software for performance evaluation, what reveals a huge space for digitization and innovation in these processes
The importance of continuous and personalized feedback
For Hosana Azevedo, Head of Human Resources at Infojobs and spokesperson for Pandapé, continuous feedback is a transformative tool: "It cannot be an occasional event. When feedback is continuous, it becomes a powerful lever for the development of employees, creating a more collaborative and productive work environment. Betting on this constant and personalized communication is the key to bringing out the best in each person.”
Engagement and performance: a path to success
The research also indicates that companies that invest in continuous feedback practices reap benefits not only in terms of productivity, but also in team engagement. Hosana adds: "The companies that stand out in the market today are those that can align the individual growth of their employees with the company's objectives. This type of communication allows for a deeper connection, engaging the team and creating a culture of collaboration and high performance.”
The future of companies lies in feedback
As companies' focus increasingly shifts towards human development and engagement, continuous feedback becomes a decisive competitive advantage. Creating a culture of constant feedback is essential not only to improve performance, but also to retain talent. When combined with performance management tools, feedback becomes a strategic differential for the success of companies,"concludes the executive"
The trend is clear: companies that adopt a more dynamic and frequent approach to performance management will be better prepared to face the challenges of an increasingly innovation-driven market and the development of people
